Available Service Endpoints
- vCE/v2.0/Metadata/DemographicMembers.{Format}
- vCE/v2.0/Metadata/GetClientCampaign.{Format}
- vCE/v2.0/Report/GetBehavioralSegment.{Format}
- vCE/v2.0/Report/GetDemographic.{Format}
- vCE/v2.0/Report/GetFrequency.{Format}
- vCE/v2.0/Report/GetGeoMarket.{Format}
- vCE/v2.0/Report/GetKeyMetrics.{Format}
- vCE/v2.0/Report/GetLocalMarket.{Format}
- vCE/v2.0/Report/GetStudies.{Format}
vCE/v2.0/Metadata/DemographicMembers.{Format}
Available formats: json, xml
This endpoint returns demographic member metadata that provides a comprehensive lookup for demographics that might define a study's target or demographics that are reported in the Demographics report endpoint. Demographic members come in 2 varietes, or member types; they are mutually exclusive (Custom) and overlapping (Non-Custom). Custom member types are used to define a study's primary or secondary targets, e.g. Males 18-24, Males 25-34. Non-Custom member types are used for more detailed demographic reporting, e.g. Males 18+, Males 25-34. Demographic Members are also country specific.
Method: POST
Optional Params
- PopulationId (int) - ID of the Population.
- StartDate (string) - Start date of the report.
- DataMethodology (string) - Can be "v1.0" or "v2.0". ("v1.0" by default)
* Example request: https://adeffx-api.comscore.com/vCE/v2.0/Metadata/DemographicMembers.{Format}?PopulationId={PopulationId}&StartDate={StartDate}&DataMethodology={DataMethodology}
Response
A list of demographic member metadata
-
Input -
- StartDate (string) -
- PopulationId (int or null) -
- DataMethodology (string) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- DemographicType (Int16) -
- DemographicTypeName (string) -
- DemographicMemberType (string) - There are two member types; one returns mutually exclusive demographic sub-category groups (Custom) and the other returns overlapping demographic sub-category groups (Non-Custom):
- Custom member types are used to define a study's primary or secondary targets, e.g. Males 18 - 24, Males 25 - 34. Non-Custom member types are used for more detailed demographic reporting, e.g. Males 18+, Males 25-34. Demographic Members are also country specific.
Note, the Custom type is used for all endpoints accepting the Targets input. For example GetKeyMetrics and GetFrequency - PopulationId (int) - Numeric representation of the country from where impressions were collected.
- PopulationName (string) - The name of the country from where impressions were collected
- DemographicId (int) - Numeric representation of the Demographic Name
- DemographicName (string) - Demographic category e.g. Male - Age
- DemographicMemberId (int) - Numeric representation of the Demographic Member name
- DemographicMemberName (string) - Demographic sub-category e.g. Male 25-34
- RangeStart (string) - Indicates the first selected age for an age range
- RangeEnd (string) - Indicates the last selected age for an age range
Sample response (json)
{
"Input": {
"StartDate": "04-01-2013",
"PopulationId": 840,
"DataMethodology": null,
"EndPoint": "/vCE/v2.0/metadata/DemographicMembers.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"DemographicType": 1,
"DemographicTypeName": "PC",
"DemographicMemberType": "Custom",
"PopulationId": 840,
"PopulationName": "United States",
"DemographicId": 1,
"DemographicName": "Males - Age",
"DemographicMemberId": 206,
"DemographicMemberName": "Males 25-34",
"RangeStart": "25",
"RangeEnd": "34"
},
{
"DemographicType": 1,
"DemographicTypeName": "PC",
"DemographicMemberType": "Custom",
"PopulationId": 840,
"PopulationName": "United States",
"DemographicId": 1,
"DemographicName": "Females - Age",
"DemographicMemberId": 206,
"DemographicMemberName": "Females 25-34",
"RangeStart": "25",
"RangeEnd": "34"
},
{
"DemographicType": 1,
"DemographicTypeName": "PC",
"DemographicMemberType": "Non-Custom",
"PopulationId": 1024,
"PopulationName": "US-Hispanic",
"DemographicId": 1,
"DemographicName": "Persons - Age",
"DemographicMemberId": 3,
"DemographicMemberName": "Persons: 18+",
"RangeStart": null,
"RangeEnd": null
}
]
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<DemographicMembersResponse xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<DemographicMembersApiData>
<DemographicId>1</DemographicId>
<DemographicMemberId>206</DemographicMemberId>
<DemographicMemberName>Males 25-34</DemographicMemberName>
<DemographicMemberType>Custom</DemographicMemberType>
<DemographicName>Males - Age</DemographicName>
<DemographicType>1</DemographicType>
<PopulationId>840</PopulationId>
<PopulationName>United States</PopulationName>
<RangeEnd>34</RangeEnd>
<RangeStart>25</RangeStart>
</DemographicMembersApiData>
<DemographicMembersApiData>
<DemographicId>1</DemographicId>
<DemographicMemberId>206</DemographicMemberId>
<DemographicMemberName>Females 25-34</DemographicMemberName>
<DemographicMemberType>Custom</DemographicMemberType>
<DemographicName>Females - Age</DemographicName>
<DemographicType>1</DemographicType>
<PopulationId>840</PopulationId>
<PopulationName>United States</PopulationName>
<RangeEnd>34</RangeEnd>
<RangeStart>25</RangeStart>
</DemographicMembersApiData>
<DemographicMembersApiData>
<DemographicId>1</DemographicId>
<DemographicMemberId>3</DemographicMemberId>
<DemographicMemberName>Persons: 18+</DemographicMemberName>
<DemographicMemberType>Non-Custom</DemographicMemberType>
<DemographicName>Persons - Age</DemographicName>
<DemographicType>1</DemographicType>
<PopulationId>1024</PopulationId>
<PopulationName>US-Hispanic</PopulationName>
<RangeEnd i:nil="true" />
<RangeStart i:nil="true" />
</DemographicMembersApiData>
</Data>
<Input>
<EndPoint>/vCE/v2.0/metadata/DemographicMembers.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<DataMethodology i:nil="true" />
<PopulationId>840</PopulationId>
<StartDate>04-01-2013</StartDate>
</Input>
</DemographicMembersResponse>
vCE/v2.0/Metadata/GetClientCampaign.{Format}
Available formats: json, xml
This endpoint returns all or specific Client/campaign mappings to use as an input for all other metrics endpoints.
Method: POST
Optional Params
- ClientId (int) - A unique ID number assigned to comScore clients.
- StartDate (string) - Start Date to filter the response
- EndDate (string) - End Date to filter the response
* Example request: https://adeffx-api.comscore.com/vCE/v2.0/Metadata/GetClientCampaign.{Format}?ClientId={clientId}&StartDate={StartDate}&EndDate={EndDate}
Response
A list of all ClientCampaign available to the user.
-
Input -
- ClientId (int or null) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
-
Item (ClientCampaignDataGroups) -
-
ClientCampaigns (list of ClientCampaignData) -
- ClientID (string) - A unique ID number assigned to comScore clients, e.g. 25964
- ClientName (string) - comScore client name, e.g. ABC Media
- CampaignID (string) - The numeric identifier assigned to the campaign being trafficked, e.g. 12345
- CampaignName (string) - Name assigned to campaign being trafficked, e.g. ABC Spring
-
ReportConfigurations (list of ReportConfiguration) -
- PopulationId (Int16) -
- StartDate (string) -
- DataThrough (string) -
- LastUpdated (Boolean) -
-
ClientCampaigns (list of ClientCampaignData) -
-
Item (ClientCampaignDataGroups) -
Sample response (json)
{
"Input": {
"ClientId": null,
"EndPoint": "/vCE/v2.0/Report/GetClientCampaign.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
[
{
"ClientCampaigns": [
{
"ClientID": "25964",
"ClientName": "ATV US",
"CampaignID": "12345",
"CampaignName": null
},
{
"ClientID": "25964",
"ClientName": "ATV US",
"CampaignID": "54321",
"CampaignName": null
}
],
"ReportConfigurations": [
{
"PopulationId": 840,
"StartDate": "05-01-2013",
"DataThrough": "04-01-2013"
},
{
"PopulationId": 840,
"StartDate": "05-10-2013",
"DataThrough": "05-01-2013"
}
],
"LastUpdated": false
},
{
"ClientCampaigns": [
{
"ClientID": "25964",
"ClientName": "ATV US",
"CampaignID": "12345",
"CampaignName": null
},
{
"ClientID": "25964",
"ClientName": "ATV US",
"CampaignID": "54321",
"CampaignName": null
},
{
"ClientID": "25964",
"ClientName": "ATV US",
"CampaignID": "11453",
"CampaignName": null
}
],
"ReportConfigurations": [
{
"PopulationId": 840,
"StartDate": "07-01-2013",
"DataThrough": "07-01-2013"
},
{
"PopulationId": 840,
"StartDate": "10-10-2013",
"DataThrough": "09-01-2013"
}
],
"LastUpdated": true
}
],
[
{
"ClientCampaigns": [
{
"ClientID": "4321",
"ClientName": "BAT-PP",
"CampaignID": "2233445",
"CampaignName": null
}
],
"ReportConfigurations": null,
"LastUpdated": true
}
]
]
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<ClientCampaignResponse xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<ArrayOfClientCampaignDataGroups>
<ClientCampaignDataGroups>
<ClientCampaigns>
<ClientCampaignData>
<CampaignID>12345</CampaignID>
<CampaignName i:nil="true" />
<ClientID>25964</ClientID>
<ClientName>ATV US</ClientName>
</ClientCampaignData>
<ClientCampaignData>
<CampaignID>54321</CampaignID>
<CampaignName i:nil="true" />
<ClientID>25964</ClientID>
<ClientName>ATV US</ClientName>
</ClientCampaignData>
</ClientCampaigns>
<LastUpdated>false</LastUpdated>
<ReportConfigurations>
<ReportConfiguration>
<DataThrough>04-01-2013</DataThrough>
<PopulationId>840</PopulationId>
<StartDate>05-01-2013</StartDate>
</ReportConfiguration>
<ReportConfiguration>
<DataThrough>05-01-2013</DataThrough>
<PopulationId>840</PopulationId>
<StartDate>05-10-2013</StartDate>
</ReportConfiguration>
</ReportConfigurations>
</ClientCampaignDataGroups>
<ClientCampaignDataGroups>
<ClientCampaigns>
<ClientCampaignData>
<CampaignID>12345</CampaignID>
<CampaignName i:nil="true" />
<ClientID>25964</ClientID>
<ClientName>ATV US</ClientName>
</ClientCampaignData>
<ClientCampaignData>
<CampaignID>54321</CampaignID>
<CampaignName i:nil="true" />
<ClientID>25964</ClientID>
<ClientName>ATV US</ClientName>
</ClientCampaignData>
<ClientCampaignData>
<CampaignID>11453</CampaignID>
<CampaignName i:nil="true" />
<ClientID>25964</ClientID>
<ClientName>ATV US</ClientName>
</ClientCampaignData>
</ClientCampaigns>
<LastUpdated>true</LastUpdated>
<ReportConfigurations>
<ReportConfiguration>
<DataThrough>07-01-2013</DataThrough>
<PopulationId>840</PopulationId>
<StartDate>07-01-2013</StartDate>
</ReportConfiguration>
<ReportConfiguration>
<DataThrough>09-01-2013</DataThrough>
<PopulationId>840</PopulationId>
<StartDate>10-10-2013</StartDate>
</ReportConfiguration>
</ReportConfigurations>
</ClientCampaignDataGroups>
</ArrayOfClientCampaignDataGroups>
<ArrayOfClientCampaignDataGroups>
<ClientCampaignDataGroups>
<ClientCampaigns>
<ClientCampaignData>
<CampaignID>2233445</CampaignID>
<CampaignName i:nil="true" />
<ClientID>4321</ClientID>
<ClientName>BAT-PP</ClientName>
</ClientCampaignData>
</ClientCampaigns>
<LastUpdated>true</LastUpdated>
<ReportConfigurations i:nil="true" />
</ClientCampaignDataGroups>
</ArrayOfClientCampaignDataGroups>
</Data>
<Input>
<EndPoint>/vCE/v2.0/Report/GetClientCampaign.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientId i:nil="true" />
</Input>
</ClientCampaignResponse>
vCE/v2.0/Report/GetBehavioralSegment.{Format}
Available formats: json, xml
This endpoint returns segment data for the specified combination of Campaigns and Clients IDs.
Method: POST
Required Params
- PopulationId (Int16) - ID of the Population.
- StartDate (string) - Start date of the report. It needs to match the start date of the study. Format:mm-dd-yyyy.
- EndDate (string) - End date of the report. Format:mm-dd-yyyy.
- ClientCampaigns (string) - The combination of Clients and Campaigns IDs of the report. Format: ClientID:CampaignID, ClientID:CampaignID
- ViewByType (string) - Type for viewing the report. Possible values are Total, Publisher, PlacementStrategies, CreativeStrategies
Optional Params
- IncludeMobile (Boolean) - Boolean value required when the campaigns were processed as mobile. (false by default)
* Example request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetBehavioralSegment.{Format}?PopulationId={PopulationId}&StartDate={StartDate}&EndDate={EndDate}&ClientCampaigns={ClientCampaigns}&ViewByType={ViewByType}&IncludeMobile={IncludeMobile}
Response
-
Input -
- PopulationId (int) -
- ViewByType (BehavioralSegmentsViewByTypes) -
- StartDate (string) -
- EndDate (string) -
- ClientCampaigns (string) -
- IncludeMobile (Boolean) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- SegmentId (int) -
- SegmentName (string) -
-
GroupData (list of BehavioralSegmentGroupDataItem) -
- GroupId (int) -
- GroupName (string) -
- RawVisitors (double or null) -
- ViewableRawVisitors (double or null) -
- UniqueViewers (double or null) -
- Impressions (double or null) -
- AverageFrequency (double or null) -
- PercentCompositionUniqueViewers (double or null) -
- PercentCompositionImpressions (double or null) -
- ViewableUniqueViewers (double or null) -
- ViewableImpressions (double or null) -
- ViewableAverageFrequency (double or null) -
- PercentCompositionViewableUniqueViewers (double or null) -
- PercentCompositionViewableImpressions (double or null) -
- ModifiedAt (string) -
- DataThrough (string) -
- DataMethodology (string) -
Sample response (json)
{
"Input": {
"PopulationId": 840,
"ViewByType": "Publisher",
"StartDate": "05-05-2014",
"EndDate": "06-30-2014",
"ClientCampaigns": "15078573:7754190",
"IncludeMobile": false,
"EndPoint": "/vCE/v2.0/Report/GetBehavioralSegment.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"SegmentId": 1,
"SegmentName": "Shopping - Movies",
"GroupData": [
{
"GroupId": 548943,
"GroupName": "PLATFORM A BL",
"RawVisitors": 78.6315789473684,
"ViewableRawVisitors": 69.0012047856359,
"UniqueViewers": 1001371.67388562,
"Impressions": 3407637.33198972,
"AverageFrequency": 3.40296956750042,
"PercentCompositionUniqueViewers": 78.2914957846416,
"PercentCompositionImpressions": 87.037387966764,
"ViewableUniqueViewers": 907173.385599194,
"ViewableImpressions": 2389863.19674259,
"ViewableAverageFrequency": 2.6344062057817865,
"PercentCompositionViewableUniqueViewers": 85.1664642089486,
"PercentCompositionViewableImpressions": 87.6782353558907
}
]
}
],
"ModifiedAt": "2014-04-25 00:00:00",
"DataThrough": null,
"DataMethodology": "v2.0"
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<GetBehavioralSegmentResponse xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<BehavioralSegmentData>
<GroupData>
<BehavioralSegmentGroupDataItem>
<AverageFrequency>3.40296956750042</AverageFrequency>
<GroupId>548943</GroupId>
<GroupName>PLATFORM A BL</GroupName>
<Impressions>3407637.33198972</Impressions>
<PercentCompositionImpressions>87.037387966764</PercentCompositionImpressions>
<PercentCompositionUniqueViewers>78.2914957846416</PercentCompositionUniqueViewers>
<PercentCompositionViewableImpressions>87.6782353558907</PercentCompositionViewableImpressions>
<PercentCompositionViewableUniqueViewers>85.1664642089486</PercentCompositionViewableUniqueViewers>
<RawVisitors>78.6315789473684</RawVisitors>
<UniqueViewers>1001371.67388562</UniqueViewers>
<ViewableAverageFrequency>2.6344062057817865</ViewableAverageFrequency>
<ViewableImpressions>2389863.19674259</ViewableImpressions>
<ViewableRawVisitors>69.0012047856359</ViewableRawVisitors>
<ViewableUniqueViewers>907173.385599194</ViewableUniqueViewers>
</BehavioralSegmentGroupDataItem>
</GroupData>
<SegmentId>1</SegmentId>
<SegmentName>Shopping - Movies</SegmentName>
</BehavioralSegmentData>
</Data>
<DataMethodology>v2.0</DataMethodology>
<DataThrough i:nil="true" />
<Input>
<EndPoint>/vCE/v2.0/Report/GetBehavioralSegment.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientCampaigns>15078573:7754190</ClientCampaigns>
<EndDate>06-30-2014</EndDate>
<IncludeMobile>false</IncludeMobile>
<StartDate>05-05-2014</StartDate>
<PopulationId>840</PopulationId>
<ViewByType>Publisher</ViewByType>
</Input>
<ModifiedAt>2014-04-25 00:00:00</ModifiedAt>
</GetBehavioralSegmentResponse>
vCE/v2.0/Report/GetDemographic.{Format}
Available formats: json, xml
This endpoint returns demographic data for the specified combination of Campaigns and Clients IDs.
Method: POST
Required Params
- PopulationId (Int16) - Numeric representation of the country from where impressions were collected, e.g. 840
- StartDate (string) - Start date for the report; the Format (string) is mm-dd-yyyy
- EndDate (string) - End date for the report; the Format (string) is mm-dd-yyyy
- ClientCampaigns (string) - The combination of Client and Campaign IDs for the report:
- Client ID: A unique ID number assigned to comScore clients, e.g. 25964
- Campaign ID: The numeric identifier assigned to the campaign being trafficked, e.g. 12345
- Format (string): ClientID:CampaignID e.g. 1000001:987654321
- ViewByType (string) - Possible values are Total, Publisher, PlacementStrategies, CreativeStrategies, AllPlacements, AllPlacementDetails, AllCreatives, AllCreativeDetails
Optional Params
- OnlyShowGroups (Boolean) - Boolean value to show groups without their details (true by default).
- IncludeMobile (Boolean) - Boolean value to show Mobile Metrics when the campaigns were processed as mobile. (false by default)
* Example request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetDemographic.{Format}?PopulationId={PopulationId}&StartDate={StartDate}&EndDate={EndDate}&ClientCampaigns={ClientCampaigns}&ViewByType={ViewByType}&IncludeMobile={IncludeMobile}&OnlyShowGroups={OnlyShowGroups}
Response
-
Input -
- PopulationId (int) -
- ViewByType (DemographicApiV2ViewByType) -
- OnlyShowGroups (Boolean) -
- StartDate (string) -
- EndDate (string) -
- ClientCampaigns (string) -
- IncludeMobile (Boolean) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- DemographicId (int) - Numeric representation of the Demographic Name, ie 101=males 18-20
- DemographicName (string) - Demographic category e.g. Male - Age
- DemographicMemberId (int) - Numeric representation of the Demographic Member name. e.g. 987
- DemographicMemberName (string) - Demographic sub-category e.g. Male 25-34
- Custom member types are used to define a study's primary or secondary targets, e.g. Males 18-24, Males 25-34. Non-Custom member types are used for more detailed demographic reporting, e.g. Males 18+, Males 25-34. Demographic Members are also country specific
-
GroupData (list of GroupDataItem) -
-
DetailCollection (list of GroupDataDetailItem) -
- MobileUniqueViewers (Int64 or null) -
- MobileImpressions (Int64 or null) -
- MobileGrp (double or null) -
- MobileAverageFrequency (double or null) -
- MobilePercentUniqueViewers (double or null) -
- MobilePercentImpressions (double or null) -
- MobilePopulationReach (double or null) -
- MobileCompositionIndexUniqueViewers (double or null) -
- MobileValidatedUniqueViewers (Int64 or null) -
- MobileValidatedImpressions (Int64 or null) -
- MobileValidatedGrp (double or null) -
- MobileValidatedAverageFrequency (double or null) -
- MobilePercentValidatedUniqueViewers (double or null) -
- MobilePercentValidatedImpressions (double or null) -
- MobileValidatedPopulationReach (double or null) -
- MobileCompositionValidatedIndexUniqueViewers (double or null) -
- TotalDigitalPercentUniqueViewers (double or null) -
- TotalDigitalUniqueViewers (Int64 or null) -
- TotalDigitalPopulationReach (double or null) -
- TotalDigitalImpressions (Int64 or null) -
- TotalDigitalPercentImpressions (double or null) -
- TotalDigitalAverageFrequency (double or null) -
- TotalDigitalGrp (double or null) -
- TotalDigitalCompositionIndexUniqueViewers (double or null) -
- TotalDigitalValidatedUniqueViewers (Int64 or null) -
- TotalDigitalPercentValidatedUniqueViewers (double or null) -
- TotalDigitalCompositionValidatedIndexUniqueViewers (double or null) -
- TotalDigitalValidatedPopulationReach (double or null) -
- TotalDigitalValidatedImpressions (Int64 or null) -
- TotalDigitalPercentValidatedImpressions (double or null) -
- TotalDigitalValidatedAverageFrequency (double or null) -
- TotalDigitalValidatedGrp (double or null) -
- Id (string) -
- DetailName (string) -
- UniqueViewers (Int64 or null) - Estimated number of unique (i.e. de-duplicated) persons who were reached by the campaign during the reporting period
- PercentUniqueViewers (double or null) - Percentage of Unique Viewers that were in that demographic target group
- CompositionIndexUV (double or null) - Number of Unique Viewers who were in that demographic target group
- PercentInternetReach (double or null) - Among the total internet universe in the selected geographic market, the percentage who were reached by the campaign during the reporting period, i.e. campaign UVs / total internet universe
- PercentPopulationReach (double or null) - Among the total census population for the selected geographic market, the percentage who were reached by the campaign during the reporting period
- TotalImpressions (Int64 or null) - Gross impressions (reflects impression counts in IAB-compliant ad servers)
- PercentImpressions (double or null) - Percentage that were delivered to that demographic target group
- AverageFrequency (double or null) - The average number of campaign impressions delivered to each Unique Viewer during the reporting period
- GRP (double or null) - Impressions delivered to the total census population for the selected geographic market or 100 * % pop. reach * average frequency for the reporting period
- ValidatedGRP (double or null) - Based on Validated impressions delivered to the total census population for selected geographic market or 100 * % pop reach * average frequency for the reporting period
- ValidatedAverageFrequency (double or null) - The average number of campaign impressions delivered to each validated unique viewer during the reporting period
- ValidatedImpressions (double or null) - JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- ValidatedCompositionIndexUV (double or null) - Validated unique viewers who were in that demographic target group
- ValidatedPopulationReach (double or null) - Among the Total Census Population for the selected Geographic Market, the estimated number of validated unique (i.e. deduplicated) persons who were reached by the campaign during the reporting period
- ValidatedUniqueViewers (double or null) - Unique views that were at least 50% in view for 1+ second, were not blocked from delivery and were served to PCs in the selected geographic market; excludes non-human traffic reached by the campaign during the reporting period
- ValidatedPercentUniqueViewers (double or null) - Among total validated unique viewers, the percentage that were in that demographic target group
- ValidatedPercentImpressions (double or null) - Among the total viewable impression universe, the percentage that were JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- MobileUniqueViewers (Int64 or null) -
- MobileImpressions (Int64 or null) -
- MobileGrp (double or null) -
- MobileAverageFrequency (double or null) -
- MobilePercentUniqueViewers (double or null) -
- MobilePercentImpressions (double or null) -
- MobilePopulationReach (double or null) -
- MobileCompositionIndexUniqueViewers (double or null) -
- MobileValidatedUniqueViewers (Int64 or null) -
- MobileValidatedImpressions (Int64 or null) -
- MobileValidatedGrp (double or null) -
- MobileValidatedAverageFrequency (double or null) -
- MobilePercentValidatedUniqueViewers (double or null) -
- MobilePercentValidatedImpressions (double or null) -
- MobileValidatedPopulationReach (double or null) -
- MobileCompositionValidatedIndexUniqueViewers (double or null) -
- TotalDigitalPercentUniqueViewers (double or null) -
- TotalDigitalUniqueViewers (Int64 or null) -
- TotalDigitalPopulationReach (double or null) -
- TotalDigitalImpressions (Int64 or null) -
- TotalDigitalPercentImpressions (double or null) -
- TotalDigitalAverageFrequency (double or null) -
- TotalDigitalGrp (double or null) -
- TotalDigitalCompositionIndexUniqueViewers (double or null) -
- TotalDigitalValidatedUniqueViewers (Int64 or null) -
- TotalDigitalPercentValidatedUniqueViewers (double or null) -
- TotalDigitalCompositionValidatedIndexUniqueViewers (double or null) -
- TotalDigitalValidatedPopulationReach (double or null) -
- TotalDigitalValidatedImpressions (Int64 or null) -
- TotalDigitalPercentValidatedImpressions (double or null) -
- TotalDigitalValidatedAverageFrequency (double or null) -
- TotalDigitalValidatedGrp (double or null) -
- GroupId (int or null) - Numeric value that signifies a group(s) that includes a Publisher, Placement or Creative, e.g. 534381
- GroupName (string) - Specific name of a group e.g. AOL, Inc.
- GroupType (string) - Signifies a group that includes a Publisher, Placement or Creative
- UniqueViewers (Int64 or null) - Estimated number of unique (i.e. de-duplicated) persons who were reached by the campaign during the reporting period
- PercentUniqueViewers (double or null) - Percentage of Unique Viewers that were in that demographic target group
- CompositionIndexUV (double or null) - Number of Unique Viewers who were in that demographic target group
- PercentInternetReach (double or null) - Among the total internet universe in the selected geographic market, the percentage who were reached by the campaign during the reporting period, i.e. campaign UVs / total internet universe
- PercentPopulationReach (double or null) - Among the total census population for the selected geographic market, the percentage who were reached by the campaign during the reporting period
- TotalImpressions (Int64 or null) - Gross impressions (reflects impression counts in IAB-compliant ad servers)
- PercentImpressions (double or null) - Percentage that were delivered to that demographic target group
- AverageFrequency (double or null) - The average number of campaign impressions delivered to each Unique Viewer during the reporting period
- GRP (double or null) - Impressions delivered to the total census population for the selected geographic market or 100 * % pop. reach * average frequency for the reporting period
- ValidatedGRP (double or null) - Based on Validated impressions delivered to the total census population for selected geographic market or 100 * % pop reach * average frequency for the reporting period
- ValidatedAverageFrequency (double or null) - The average number of campaign impressions delivered to each validated unique viewer during the reporting period
- ValidatedImpressions (double or null) - JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- ValidatedCompositionIndexUV (double or null) - Validated unique viewers who were in that demographic target group
- ValidatedPopulationReach (double or null) - Among the Total Census Population for the selected Geographic Market, the estimated number of validated unique (i.e. deduplicated) persons who were reached by the campaign during the reporting period
- ValidatedUniqueViewers (double or null) - Unique views that were at least 50% in view for 1+ second, were not blocked from delivery and were served to PCs in the selected geographic market; excludes non-human traffic reached by the campaign during the reporting period
- ValidatedPercentUniqueViewers (double or null) - Among total validated unique viewers, the percentage that were in that demographic target group
- ValidatedPercentImpressions (double or null) - Among the total viewable impression universe, the percentage that were JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
-
DetailCollection (list of GroupDataDetailItem) -
- ModifiedAt (string) -
- DataThrough (string) -
- DataMethodology (string) -
Sample response (json)
{
"Input": {
"PopulationId": 840,
"ViewByType": "Publisher",
"OnlyShowGroups": false,
"StartDate": "07-01-2013",
"EndDate": "08-24-2013",
"ClientCampaigns": "15078573:7754190",
"IncludeMobile": false,
"EndPoint": "/vCE/v2.0/Report/GetDemographic.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"DemographicId": 1,
"DemographicName": "Persons - Age",
"DemographicMemberId": 987,
"DemographicMemberName": "Persons: 6+",
"GroupData": [
{
"GroupId": 534381,
"GroupName": "AOL, Inc.",
"GroupType": null,
"TotalDigitalPercentUniqueViewers": 23.3,
"TotalDigitalUniqueViewers": 36542,
"TotalDigitalPopulationReach": 2.6,
"TotalDigitalImpressions": 654125,
"TotalDigitalPercentImpressions": 23.6,
"TotalDigitalAverageFrequency": 3.5,
"TotalDigitalGrp": 1.2,
"TotalDigitalCompositionIndexUniqueViewers": 2.2,
"TotalDigitalValidatedUniqueViewers": 2587,
"TotalDigitalPercentValidatedUniqueViewers": 22.6,
"TotalDigitalCompositionValidatedIndexUniqueViewers": 24.6,
"TotalDigitalValidatedPopulationReach": 2.0,
"TotalDigitalValidatedImpressions": 6541,
"TotalDigitalPercentValidatedImpressions": 3.3,
"TotalDigitalValidatedAverageFrequency": 2.2,
"TotalDigitalValidatedGrp": 1.2,
"UniqueViewers": 10913502,
"PercentUniqueViewers": null,
"CompositionIndexUV": 92.237213795792385,
"PercentInternetReach": null,
"PercentPopulationReach": 3.7340044517473796,
"TotalImpressions": 45306684,
"PercentImpressions": null,
"AverageFrequency": 4.1514341156501384,
"GRP": 15.501473468973565,
"ValidatedGRP": 0.4042488945179456,
"ValidatedAverageFrequency": 2.0660363559152919,
"ValidatedImpressions": 1181512.0,
"ValidatedCompositionIndexUV": 95.830909979515852,
"ValidatedPopulationReach": 0.195663979174682,
"ValidatedUniqueViewers": 571873.770089863,
"ValidatedPercentUniqueViewers": 95.7891868251117,
"ValidatedPercentImpressions": 97.307376178342054,
"MobileUniqueViewers": 5456,
"MobileImpressions": 65478,
"MobileGrp": 3.3,
"MobileAverageFrequency": 12.3,
"MobilePercentUniqueViewers": 65.3,
"MobilePercentImpressions": 25.3,
"MobilePopulationReach": 1.3,
"MobileCompositionIndexUniqueViewers": 1.3,
"MobileValidatedUniqueViewers": 321,
"MobileValidatedImpressions": 123,
"MobileValidatedGrp": 2.3,
"MobileValidatedAverageFrequency": 12.3,
"MobilePercentValidatedUniqueViewers": 12.3,
"MobilePercentValidatedImpressions": 22.3,
"MobileValidatedPopulationReach": 2.3,
"MobileCompositionValidatedIndexUniqueViewers": 0.3,
"DetailCollection": [
{
"Id": "168720",
"DetailName": "131107_4500675_OPRE_NBCINC_PPP_DEMO_WMN_VIDEO_NOFRQNOVIEW_NONOPTFEM1849",
"TotalDigitalPercentUniqueViewers": 13.4,
"TotalDigitalUniqueViewers": 26332,
"TotalDigitalPopulationReach": 2.5,
"TotalDigitalImpressions": 546121,
"TotalDigitalPercentImpressions": 19.1,
"TotalDigitalAverageFrequency": 2.9,
"TotalDigitalGrp": 0.3,
"TotalDigitalCompositionIndexUniqueViewers": 1.2,
"TotalDigitalValidatedUniqueViewers": 1587,
"TotalDigitalPercentValidatedUniqueViewers": 19.6,
"TotalDigitalCompositionValidatedIndexUniqueViewers": 18.3,
"TotalDigitalValidatedPopulationReach": 1.6,
"TotalDigitalValidatedImpressions": 5642,
"TotalDigitalPercentValidatedImpressions": 0.1,
"TotalDigitalValidatedAverageFrequency": 2.1,
"TotalDigitalValidatedGrp": 0.5,
"UniqueViewers": 1943552,
"PercentUniqueViewers": null,
"CompositionIndexUV": 52.223215895731393,
"PercentInternetReach": null,
"PercentPopulationReach": 2.6220044516543797,
"TotalImpressions": 12330984,
"PercentImpressions": null,
"AverageFrequency": 4.0014344376501381,
"GRP": 14.872373400013565,
"ValidatedGRP": 0.38424355945179456,
"ValidatedAverageFrequency": 2.0000363559100109,
"ValidatedImpressions": 1161342.0,
"ValidatedCompositionIndexUV": 75.660109955235853,
"ValidatedPopulationReach": 0.111003979174682,
"ValidatedUniqueViewers": 451800.870087643,
"ValidatedPercentUniqueViewers": 91.57628682555,
"ValidatedPercentImpressions": 67.338676178387431,
"MobileUniqueViewers": 5006,
"MobileImpressions": 32272,
"MobileGrp": 3.1,
"MobileAverageFrequency": 10.1,
"MobilePercentUniqueViewers": 40.3,
"MobilePercentImpressions": 15.6,
"MobilePopulationReach": 1.1,
"MobileCompositionIndexUniqueViewers": 0.9,
"MobileValidatedUniqueViewers": 289,
"MobileValidatedImpressions": 99,
"MobileValidatedGrp": 0.9,
"MobileValidatedAverageFrequency": 11.1,
"MobilePercentValidatedUniqueViewers": 10.1,
"MobilePercentValidatedImpressions": 20.8,
"MobileValidatedPopulationReach": 2.0,
"MobileCompositionValidatedIndexUniqueViewers": 0.1
}
]
}
]
}
],
"ModifiedAt": "2013-07-20 00:00:00",
"DataThrough": null,
"DataMethodology": "v2.0"
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<GetDemographicResponseOfGroupDataItemY4u5L7sl xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<DemographicDataItemOfGroupDataItemY4u5L7sl>
<DemographicId>1</DemographicId>
<DemographicMemberId>987</DemographicMemberId>
<DemographicMemberName>Persons: 6+</DemographicMemberName>
<DemographicName>Persons - Age</DemographicName>
<GroupData>
<GroupDataItem>
<AverageFrequency>4.1514341156501384</AverageFrequency>
<CompositionIndexUV>92.237213795792385</CompositionIndexUV>
<GRP>15.501473468973565</GRP>
<PercentImpressions i:nil="true" />
<PercentInternetReach i:nil="true" />
<PercentPopulationReach>3.7340044517473796</PercentPopulationReach>
<PercentUniqueViewers i:nil="true" />
<TotalImpressions>45306684</TotalImpressions>
<UniqueViewers>10913502</UniqueViewers>
<ValidatedAverageFrequency>2.0660363559152919</ValidatedAverageFrequency>
<ValidatedCompositionIndexUV>95.830909979515852</ValidatedCompositionIndexUV>
<ValidatedGRP>0.4042488945179456</ValidatedGRP>
<ValidatedImpressions>1181512</ValidatedImpressions>
<ValidatedPercentImpressions>97.307376178342054</ValidatedPercentImpressions>
<ValidatedPercentUniqueViewers>95.7891868251117</ValidatedPercentUniqueViewers>
<ValidatedPopulationReach>0.195663979174682</ValidatedPopulationReach>
<ValidatedUniqueViewers>571873.770089863</ValidatedUniqueViewers>
<GroupId>534381</GroupId>
<GroupName>AOL, Inc.</GroupName>
<GroupType i:nil="true" />
<TotalDigitalAverageFrequency>3.5</TotalDigitalAverageFrequency>
<TotalDigitalCompositionIndexUniqueViewers>2.2</TotalDigitalCompositionIndexUniqueViewers>
<TotalDigitalCompositionValidatedIndexUniqueViewers>24.6</TotalDigitalCompositionValidatedIndexUniqueViewers>
<TotalDigitalGrp>1.2</TotalDigitalGrp>
<TotalDigitalImpressions>654125</TotalDigitalImpressions>
<TotalDigitalPercentImpressions>23.6</TotalDigitalPercentImpressions>
<TotalDigitalPercentUniqueViewers>23.3</TotalDigitalPercentUniqueViewers>
<TotalDigitalPercentValidatedImpressions>3.3</TotalDigitalPercentValidatedImpressions>
<TotalDigitalPercentValidatedUniqueViewers>22.6</TotalDigitalPercentValidatedUniqueViewers>
<TotalDigitalPopulationReach>2.6</TotalDigitalPopulationReach>
<TotalDigitalUniqueViewers>36542</TotalDigitalUniqueViewers>
<TotalDigitalValidatedAverageFrequency>2.2</TotalDigitalValidatedAverageFrequency>
<TotalDigitalValidatedGrp>1.2</TotalDigitalValidatedGrp>
<TotalDigitalValidatedImpressions>6541</TotalDigitalValidatedImpressions>
<TotalDigitalValidatedPopulationReach>2</TotalDigitalValidatedPopulationReach>
<TotalDigitalValidatedUniqueViewers>2587</TotalDigitalValidatedUniqueViewers>
<MobileAverageFrequency>12.3</MobileAverageFrequency>
<MobileCompositionIndexUniqueViewers>1.3</MobileCompositionIndexUniqueViewers>
<MobileCompositionValidatedIndexUniqueViewers>0.3</MobileCompositionValidatedIndexUniqueViewers>
<MobileGrp>3.3</MobileGrp>
<MobileImpressions>65478</MobileImpressions>
<MobilePercentImpressions>25.3</MobilePercentImpressions>
<MobilePercentUniqueViewers>65.3</MobilePercentUniqueViewers>
<MobilePercentValidatedImpressions>22.3</MobilePercentValidatedImpressions>
<MobilePercentValidatedUniqueViewers>12.3</MobilePercentValidatedUniqueViewers>
<MobilePopulationReach>1.3</MobilePopulationReach>
<MobileUniqueViewers>5456</MobileUniqueViewers>
<MobileValidatedAverageFrequency>12.3</MobileValidatedAverageFrequency>
<MobileValidatedGrp>2.3</MobileValidatedGrp>
<MobileValidatedImpressions>123</MobileValidatedImpressions>
<MobileValidatedPopulationReach>2.3</MobileValidatedPopulationReach>
<MobileValidatedUniqueViewers>321</MobileValidatedUniqueViewers>
<DetailCollection>
<GroupDataDetailItem>
<AverageFrequency>4.0014344376501381</AverageFrequency>
<CompositionIndexUV>52.223215895731393</CompositionIndexUV>
<GRP>14.872373400013565</GRP>
<PercentImpressions i:nil="true" />
<PercentInternetReach i:nil="true" />
<PercentPopulationReach>2.6220044516543797</PercentPopulationReach>
<PercentUniqueViewers i:nil="true" />
<TotalImpressions>12330984</TotalImpressions>
<UniqueViewers>1943552</UniqueViewers>
<ValidatedAverageFrequency>2.0000363559100109</ValidatedAverageFrequency>
<ValidatedCompositionIndexUV>75.660109955235853</ValidatedCompositionIndexUV>
<ValidatedGRP>0.38424355945179456</ValidatedGRP>
<ValidatedImpressions>1161342</ValidatedImpressions>
<ValidatedPercentImpressions>67.338676178387431</ValidatedPercentImpressions>
<ValidatedPercentUniqueViewers>91.57628682555</ValidatedPercentUniqueViewers>
<ValidatedPopulationReach>0.111003979174682</ValidatedPopulationReach>
<ValidatedUniqueViewers>451800.870087643</ValidatedUniqueViewers>
<DetailName>131107_4500675_OPRE_NBCINC_PPP_DEMO_WMN_VIDEO_NOFRQNOVIEW_NONOPTFEM1849</DetailName>
<Id>168720</Id>
<TotalDigitalAverageFrequency>2.9</TotalDigitalAverageFrequency>
<TotalDigitalCompositionIndexUniqueViewers>1.2</TotalDigitalCompositionIndexUniqueViewers>
<TotalDigitalCompositionValidatedIndexUniqueViewers>18.3</TotalDigitalCompositionValidatedIndexUniqueViewers>
<TotalDigitalGrp>0.3</TotalDigitalGrp>
<TotalDigitalImpressions>546121</TotalDigitalImpressions>
<TotalDigitalPercentImpressions>19.1</TotalDigitalPercentImpressions>
<TotalDigitalPercentUniqueViewers>13.4</TotalDigitalPercentUniqueViewers>
<TotalDigitalPercentValidatedImpressions>0.1</TotalDigitalPercentValidatedImpressions>
<TotalDigitalPercentValidatedUniqueViewers>19.6</TotalDigitalPercentValidatedUniqueViewers>
<TotalDigitalPopulationReach>2.5</TotalDigitalPopulationReach>
<TotalDigitalUniqueViewers>26332</TotalDigitalUniqueViewers>
<TotalDigitalValidatedAverageFrequency>2.1</TotalDigitalValidatedAverageFrequency>
<TotalDigitalValidatedGrp>0.5</TotalDigitalValidatedGrp>
<TotalDigitalValidatedImpressions>5642</TotalDigitalValidatedImpressions>
<TotalDigitalValidatedPopulationReach>1.6</TotalDigitalValidatedPopulationReach>
<TotalDigitalValidatedUniqueViewers>1587</TotalDigitalValidatedUniqueViewers>
<MobileAverageFrequency>10.1</MobileAverageFrequency>
<MobileCompositionIndexUniqueViewers>0.9</MobileCompositionIndexUniqueViewers>
<MobileCompositionValidatedIndexUniqueViewers>0.1</MobileCompositionValidatedIndexUniqueViewers>
<MobileGrp>3.1</MobileGrp>
<MobileImpressions>32272</MobileImpressions>
<MobilePercentImpressions>15.6</MobilePercentImpressions>
<MobilePercentUniqueViewers>40.3</MobilePercentUniqueViewers>
<MobilePercentValidatedImpressions>20.8</MobilePercentValidatedImpressions>
<MobilePercentValidatedUniqueViewers>10.1</MobilePercentValidatedUniqueViewers>
<MobilePopulationReach>1.1</MobilePopulationReach>
<MobileUniqueViewers>5006</MobileUniqueViewers>
<MobileValidatedAverageFrequency>11.1</MobileValidatedAverageFrequency>
<MobileValidatedGrp>0.9</MobileValidatedGrp>
<MobileValidatedImpressions>99</MobileValidatedImpressions>
<MobileValidatedPopulationReach>2</MobileValidatedPopulationReach>
<MobileValidatedUniqueViewers>289</MobileValidatedUniqueViewers>
</GroupDataDetailItem>
</DetailCollection>
</GroupDataItem>
</GroupData>
</DemographicDataItemOfGroupDataItemY4u5L7sl>
</Data>
<DataMethodology>v2.0</DataMethodology>
<DataThrough i:nil="true" />
<Input>
<EndPoint>/vCE/v2.0/Report/GetDemographic.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientCampaigns>15078573:7754190</ClientCampaigns>
<EndDate>08-24-2013</EndDate>
<IncludeMobile>false</IncludeMobile>
<StartDate>07-01-2013</StartDate>
<OnlyShowGroups>false</OnlyShowGroups>
<PopulationId>840</PopulationId>
<ViewByType>Publisher</ViewByType>
</Input>
<ModifiedAt>2013-07-20 00:00:00</ModifiedAt>
</GetDemographicResponseOfGroupDataItemY4u5L7sl>
vCE/v2.0/Report/GetFrequency.{Format}
Available formats: json, xml
This endpoint returns Frequency data for the specified combination of Campaigns and Clients IDs.
Method: POST
Required Params
- PopulationId (Int16) - Numeric representation of the country from where impressions were collected.
- StartDate (string) - Start date for the report; the Format (string) is mm-dd-yyyy
- EndDate (string) - End date for the report; the Format (string) is mm-dd-yyyy.
- ClientCampaigns (string) - The combination of Clients and Campaigns IDs of the report.
- Client ID: A unique ID number assigned to comScore clients, e.g. 25964
- Campaign ID: The numeric identifier assigned to the campaign being trafficked, e.g. 12345 Format (string): ClientID:CampaignID e.g. 1000001:987654321
Optional Params
- GroupId (int) - Numeric value that signifies a group(s) that includes a Publisher, Placement or Creative, e.g. 534381
- IncludeMobile (Boolean) - Boolean value required when the campaigns were processed as mobile. (false by default)
* Example Request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetFrequency.{Format}?PopulationId={PopulationId}&StartDate={StartDate}&EndDate={EndDate}&ClientCampaigns={ClientCampaigns}&GroupId={GroupId}&IncludeMobile={IncludeMobile}
Response
-
Input -
- GroupId (Int64 or null) -
- PopulationId (int) -
- StartDate (string) -
- EndDate (string) -
- ClientCampaigns (string) -
- IncludeMobile (Boolean) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- TimesExposed (string) - Number of times exposed to a campaign during a defined data range
- PercentImpressions (double or null) - Percentage of total impression collected over a defined date range
- TotalImpressions (Int64 or null) - Gross impressions (reflects impression counts in IAB-compliant ad servers)
- PercentUniqueViewers (double or null) - Percentage of unique (i.e. de-duplicated) persons who were reached by the campaign during the reporting period
- UniqueViewers (Int64 or null) - Estimated number of unique (i.e. de-duplicated) persons who were reached by the campaign during the reporting period
- PercentValidateImpressions (double or null) - Among the total viewable impression universe, the percentage that were JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- ValidateTotalImpressions (Int64 or null) - The total number of JavaScript-tagged impressions delivered that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- PercentValidateUniqueViewers (double or null) - Percentage of validated unique (i.e. de-duplicated) persons who were reached by the campaign during the reporting period
- ValidateUniqueViewers (Int64 or null) - Unique views that were at least 50% in view for 1+ second, were not blocked from delivery, and were served to PCs in the selected geographic market, excluding non-human traffic
- ModifiedAt (string) -
- DataThrough (string) -
- DataMethodology (string) -
Sample response (json)
{
"Input": {
"GroupId": null,
"PopulationId": 840,
"StartDate": "07-01-2013",
"EndDate": "08-24-2013",
"ClientCampaigns": "15078573:7754190",
"IncludeMobile": false,
"EndPoint": "/vCE/v2.0/Report/GetFrequency.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"TimesExposed": "1-2",
"PercentImpressions": 10.5857917254298,
"TotalImpressions": 17411844,
"PercentUniqueViewers": 53.9669671520695,
"UniqueViewers": 13167981,
"PercentValidateImpressions": 18.2422558376485,
"ValidateTotalImpressions": 11702092,
"PercentValidateUniqueViewers": 63.7626177825372,
"ValidateUniqueViewers": 9109806
},
{
"TimesExposed": "3-4",
"PercentImpressions": 8.37382658879356,
"TotalImpressions": 13773534,
"PercentUniqueViewers": 16.5691942926735,
"UniqueViewers": 4042896,
"PercentValidateImpressions": 11.6697813347654,
"ValidateTotalImpressions": 7485963,
"PercentValidateUniqueViewers": 15.470965217530699,
"ValidateUniqueViewers": 2210346
}
],
"ModifiedAt": "2013-07-20 00:00:00",
"DataThrough": null,
"DataMethodology": "v2.0"
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<GetFrequencyResponse xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<FrequencyData>
<PercentImpressions>10.5857917254298</PercentImpressions>
<PercentUniqueViewers>53.9669671520695</PercentUniqueViewers>
<PercentValidateImpressions>18.2422558376485</PercentValidateImpressions>
<PercentValidateUniqueViewers>63.7626177825372</PercentValidateUniqueViewers>
<TimesExposed>1-2</TimesExposed>
<TotalImpressions>17411844</TotalImpressions>
<UniqueViewers>13167981</UniqueViewers>
<ValidateTotalImpressions>11702092</ValidateTotalImpressions>
<ValidateUniqueViewers>9109806</ValidateUniqueViewers>
</FrequencyData>
<FrequencyData>
<PercentImpressions>8.37382658879356</PercentImpressions>
<PercentUniqueViewers>16.5691942926735</PercentUniqueViewers>
<PercentValidateImpressions>11.6697813347654</PercentValidateImpressions>
<PercentValidateUniqueViewers>15.470965217530699</PercentValidateUniqueViewers>
<TimesExposed>3-4</TimesExposed>
<TotalImpressions>13773534</TotalImpressions>
<UniqueViewers>4042896</UniqueViewers>
<ValidateTotalImpressions>7485963</ValidateTotalImpressions>
<ValidateUniqueViewers>2210346</ValidateUniqueViewers>
</FrequencyData>
</Data>
<DataMethodology>v2.0</DataMethodology>
<DataThrough i:nil="true" />
<Input>
<EndPoint>/vCE/v2.0/Report/GetFrequency.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientCampaigns>15078573:7754190</ClientCampaigns>
<EndDate>08-24-2013</EndDate>
<IncludeMobile>false</IncludeMobile>
<StartDate>07-01-2013</StartDate>
<GroupId i:nil="true" />
<PopulationId>840</PopulationId>
</Input>
<ModifiedAt>2013-07-20 00:00:00</ModifiedAt>
</GetFrequencyResponse>
vCE/v2.0/Report/GetGeoMarket.{Format}
Available formats: json, xml
This endpoint returns geographic market data for the specified combination of Campaigns and Clients IDs.
Method: POST
Required Params
- StartDate (string) - Start date for the report; the Format (string) is mm-dd-yyyy
- EndDate (string) - End date for the report; the Format (string) is mm-dd-yyyy
- ClientCampaigns (string) - The combination of Clients and Campaigns IDs of the report.
- Client ID: A unique ID number assigned to comScore clients, e.g. 25964
- Campaign ID: The numeric identifier assigned to the campaign being trafficked, e.g. 12345 Format (string): ClientID:CampaignID e.g. 1000001:987654321
Optional Params
- GroupId (int) - Numeric value that signifies a group(s) that includes a Publisher, Placement or Creative e.g. 534381
- IncludeMobile (Boolean) - Boolean value required when the campaigns were processed as mobile. (false by default)
* Example Request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetGeoMarket.{Format}?StartDate={StartDate}&EndDate={EndDate}&ClientCampaigns={ClientCampaigns}&GroupId={GroupId}&IncludeMobile={IncludeMobile}
Response
-
Input -
- GroupId (Int64 or null) -
- StartDate (string) -
- EndDate (string) -
- ClientCampaigns (string) -
- IncludeMobile (Boolean) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- PopulationId (int) - Numeric representation of the country from where impressions were collected
- PopulationName (string) - The name of the country from where impressions were collected
- TotalImpressions (double or null) - Gross impressions (reflects impression counts in IAB-compliant ad servers)
- PercentImpressions (double or null) - The percentage of total gross impressions delivered in the selected geographic market
- ModifiedAt (string) -
- DataThrough (string) -
- DataMethodology (string) -
Sample response (json)
{
"Input": {
"GroupId": null,
"StartDate": "07-01-2013",
"EndDate": "07-31-2013",
"ClientCampaigns": "13241270:14906",
"IncludeMobile": false,
"EndPoint": "/vCE/v2.0/report/GetGeoMarket.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"PopulationId": 840,
"PopulationName": "United States",
"TotalImpressions": 20000.0,
"PercentImpressions": 30.1
},
{
"PopulationId": 124,
"PopulationName": "Canada",
"TotalImpressions": 3000.0,
"PercentImpressions": 5.6
}
],
"ModifiedAt": "2013-07-20 00:00:00",
"DataThrough": null,
"DataMethodology": "v2.0"
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<GetGeoMarketResponseOfGeoMarketDataY4u5L7sl xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<GeoMarketData>
<PercentImpressions>30.1</PercentImpressions>
<PopulationId>840</PopulationId>
<PopulationName>United States</PopulationName>
<TotalImpressions>20000</TotalImpressions>
</GeoMarketData>
<GeoMarketData>
<PercentImpressions>5.6</PercentImpressions>
<PopulationId>124</PopulationId>
<PopulationName>Canada</PopulationName>
<TotalImpressions>3000</TotalImpressions>
</GeoMarketData>
</Data>
<DataMethodology>v2.0</DataMethodology>
<DataThrough i:nil="true" />
<Input>
<EndPoint>/vCE/v2.0/report/GetGeoMarket.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientCampaigns>13241270:14906</ClientCampaigns>
<EndDate>07-31-2013</EndDate>
<IncludeMobile>false</IncludeMobile>
<StartDate>07-01-2013</StartDate>
<GroupId i:nil="true" />
</Input>
<ModifiedAt>2013-07-20 00:00:00</ModifiedAt>
</GetGeoMarketResponseOfGeoMarketDataY4u5L7sl>
vCE/v2.0/Report/GetKeyMetrics.{Format}
Available formats: json, xml
This endpoint returns Key Metrics data for the specified combination of Campaigns and Clients IDs.
Method: POST
Required Params
- PopulationId (Int16) - Numeric representation of the country from where impressions were collected
- StartDate (string) - Start date for the report; the Format (string) is mm-dd-yyyy
- EndDate (string) - End date for the report; the Format (string) is mm-dd-yyyy
- ClientCampaigns (string) - The combination of Clients and Campaigns IDs of the report.
- Client ID: A unique ID number assigned to comScore clients, e.g. 25964
- Campaign ID: The numeric identifier assigned to the campaign being trafficked, e.g. 12345 Format (string): ClientID:CampaignID e.g. 1000001:987654321
- ViewByType (string) - Type for viewing the report; options include: Possible values are Total, Publisher, CreativeFormat, CreativeSize, CreativeType, PlacementStrategies, CreativeStrategies, AllPlacements, AllCreatives, AllPlacementDetails, AllCreativeDetails
- TimePeriod (string) - How the data will be displayed; options are by aggregate None (Group) or Daily Possible values are None, Daily
Optional Params
- Targets (string) - List of available targets for the report – Primary Targets; Secondary Targets
- OnlyShowGroups (Boolean) - Boolean value to show groups without their details (false by default).
- IncludeMobile (Boolean) - Boolean value to show Mobile Metrics when the campaigns were processed as mobile. (false by default)
* Example request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetKeyMetrics.{Format}?PopulationId={PopulationId}&StartDate={StartDate}&EndDate={EndDate}&Targets={Targets}&ClientCampaigns={ClientCampaigns}&ViewByType={ViewByType}&TimePeriod={TimePeriod}&OnlyShowGroups={OnlyShowGroups}&IncludeMobile={IncludeMobile}
* AllPlacements corresponds to the All Placement Groups dimension in the UI, AllCreatives corresponds to the All Creative Groups dimension in the UI, AllPlacementDetails corresponds to the All Placements dimension in the UI, AllCreativeDetails corresponds to the All Creatives dimension in the UI
Response
-
Input -
- Targets (string) -
- TimePeriod (string) -
- PopulationId (int) -
- ViewByType (string) -
- OnlyShowGroups (Boolean) -
- StartDate (string) -
- EndDate (string) -
- ClientCampaigns (string) -
- IncludeMobile (Boolean) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
-
DetailCollection (list of KeyMetricsDetailData) -
- MobileBlockedImpressions (Int64 or null) -
- PercentMobileBlockedImpressions (double or null) -
- MobileGrp (double or null) -
- MobileGrpCumulative (double or null) -
- MobileHumanImpressions (Int64 or null) -
- PercentMobileHumanImpressions (double or null) -
- MobileImpressions (Int64 or null) -
- PercentMobileImpressions (double or null) -
- MobileImpressionsCumulative (Int64 or null) -
- MobileTrp (double or null) -
- MobileTrpCumulative (double or null) -
- PercentMobilePopulationReach (double or null) -
- MobileValidatedAverageFrequency (double or null) -
- MobileValidatedAverageFrequencyCumulative (double or null) -
- MobileValidatedGrp (double or null) -
- MobileValidatedGrpCumulative (double or null) -
- MobileValidatedImpressionUniverse (Int64 or null) -
- MobileValidatedImpressions (Int64 or null) -
- MobileValidatedImpressionsCumulative (Int64 or null) -
- MobileValidatedTrp (double or null) -
- MobileValidatedTrpCumulative (double or null) -
- PercentMobileValidatedImpressions (double or null) -
- PercentMobileValidatedPopulationReach (double or null) -
- MobileValidatedUniqueViewers (Int64 or null) -
- MobileValidatedUniqueViewersCumulative (Int64 or null) -
- MobileViewableImpressions (Int64 or null) -
- MobileViewableImpressionUniverse (Int64 or null) -
- MobileViewableImpressionUniverseCumulative (Int64 or null) -
- PercentMobileViewableImpressions (double or null) -
- InGeoMobileAverageFrequency (double or null) -
- InGeoMobileAverageFrequencyCumulative (double or null) -
- InGeoMobileHumanImpressions (Int64 or null) -
- InGeoMobileHumanImpressionsCumulative (Int64 or null) -
- InGeoMobileImpressions (Int64 or null) -
- InGeoMobileImpressionsCumulative (Int64 or null) -
- InGeoMobileNonHumanImpressions (Int64 or null) -
- InGeoMobileNonHumanImpressionsCumulative (Int64 or null) -
- InGeoMobileUniqueViewers (Int64 or null) -
- InGeoMobileUniqueViewersCumulative (Int64 or null) -
- PercentInGeoMobileHumanImpressions (double or null) -
- PercentInGeoMobileImpressions (double or null) -
- PercentInGeoMobileNonHumanImpressions (double or null) -
- InTargetMobileAverageFrequency (double or null) -
- InTargetMobileAverageFrequencyCumulative (double or null) -
- InTargetMobileImpressions (Int64 or null) -
- InTargetMobileImpressionsCumulative (Int64 or null) -
- InTargetMobileUniqueViewers (Int64 or null) -
- InTargetMobileUniqueViewersCumulative (Int64 or null) -
- InTargetMobileValidatedAverageFrequency (double or null) -
- InTargetMobileValidatedAverageFrequencyCumulative (double or null) -
- InTargetMobileValidatedImpressions (Int64 or null) -
- InTargetMobileValidatedImpressionsCumulative (Int64 or null) -
- InTargetMobileValidatedUniqueViewers (Int64 or null) -
- InTargetMobileValidatedUniqueViewersCumulative (Int64 or null) -
- InTargetMobileViewableImpressions (Int64 or null) -
- PercentInTargetMobileImpressions (double or null) -
- PercentInTargetMobileImpressionsCumulative (double or null) -
- PercentInTargetMobilePopulationReach (double or null) -
- PercentInTargetMobileUniqueViewers (double or null) -
- PercentInTargetMobileValidatedImpressions (double or null) -
- PercentInTargetMobileValidatedImpressionsCumulative (double or null) -
- PercentInTargetMobileValidatedPopulationReach (double or null) -
- PercentInTargetMobileValidatedUniqueViewers (double or null) -
- PercentInTargetMobileViewableImpressions (double or null) -
- TotalDigitalImpressions (Int64 or null) -
- PercentTotalDigitalImpressions (double or null) -
- InGeoTotalDigitalImpressions (Int64 or null) -
- TotalDigitalBlockedImpressions (Int64 or null) -
- PercentTotalDigitalBlockedImpressions (double or null) -
- PercentInGeoTotalDigitalImpressions (double or null) -
- InGeoTotalDigitalNonHumanImpressions (Int64 or null) -
- PercentInGeoTotalDigitalNonHumanImpressions (double or null) -
- TotalDigitalHumanImpressions (Int64 or null) -
- PercentTotalDigitalHumanImpressions (double or null) -
- InGeoTotalDigitalHumanImpressions (Int64 or null) -
- PercentInGeoTotalDigitalHumanImpressions (double or null) -
- InGeoTotalDigitalUniqueViewers (Int64 or null) -
- PercentTotalDigitalPopulationReach (double or null) -
- TotalDigitalGrp (double or null) -
- InGeoTotalDigitalAverageFrequency (double or null) -
- InTargetTotalDigitalImpressions (Int64 or null) -
- PercentInTargetTotalDigitalImpressions (double or null) -
- InTargetTotalDigitalUniqueViewers (Int64 or null) -
- PercentInTargetTotalDigitalUniqueViewers (double or null) -
- PercentInTargetTotalDigitalPopulationReach (double or null) -
- TotalDigitalTrp (double or null) -
- InTargetTotalDigitalAverageFrequency (double or null) -
- TotalDigitalViewableImpressionUniverse (Int64 or null) -
- TotalDigitalViewableImpressions (Int64 or null) -
- PercentTotalDigitalViewableImpressions (double or null) -
- TotalDigitalValidatedImpressions (Int64 or null) -
- PercentTotalDigitalValidatedImpressions (double or null) -
- TotalDigitalValidatedUniqueViewers (Int64 or null) -
- TotalDigitalValidatedAverageFrequency (double or null) -
- TotalDigitalValidatedGrp (double or null) -
- InTargetTotalDigitalValidatedImpressions (Int64 or null) -
- PercentInTargetTotalDigitalValidatedImpressions (double or null) -
- InTargetTotalDigitalValidatedUniqueViewers (Int64 or null) -
- PercentInTargetTotalDigitalValidatedUniqueViewers (double or null) -
- TotalDigitalValidatedTrp (double or null) -
- PercentInTargetTotalDigitalValidatedPopulationReach (double or null) -
- InTargetTotalDigitalValidatedAverageFrequency (double or null) -
- TotalDigitalValidatedImpressionUniverse (Int64 or null) -
- TotalDigitalImpressionsCumulative (Int64 or null) -
- TotalDigitalValidatedUniqueViewersCumulative (Int64 or null) -
- InGeoTotalDigitalHumanImpressionsCumulative (Int64 or null) -
- InGeoTotalDigitalNonHumanImpressionsCumulative (Int64 or null) -
- InGeoTotalDigitalImpressionsCumulative (Int64 or null) -
- InTargetTotalDigitalImpressionsCumulative (Int64 or null) -
- PercentInTargetTotalDigitalImpressionsCumulative (double or null) -
- InGeoTotalDigitalAverageFrequencyCumulative (double or null) -
- InTargetTotalDigitalAverageFrequencyCumulative (double or null) -
- TotalDigitalGrpCumulative (double or null) -
- TotalDigitalTrpCumulative (double or null) -
- InGeoTotalDigitalUniqueViewersCumulative (Int64 or null) -
- InTargetTotalDigitalUniqueViewersCumulative (Int64 or null) -
- InTargetTotalDigitalValidatedUniqueViewersCumulative (Int64 or null) -
- PercentInTargetTotalDigitalValidatedUniqueViewersCumulative (double or null) -
- InTargetTotalDigitalValidatedImpressionsCumulative (Int64 or null) -
- TotalDigitalValidatedImpressionsCumulative (Int64 or null) -
- PercentInTargetTotalDigitalValidatedImpressionsCumulative (double or null) -
- TotalDigitalValidatedAverageFrequencyCumulative (double or null) -
- InTargetTotalDigitalValidatedAverageFrequencyCumulative (double or null) -
- TotalDigitalValidatedGrpCumulative (double or null) -
- TotalDigitalValidatedTrpCumulative (double or null) -
- TotalDigitalViewableImpressionUniverseCumulative (Int64 or null) -
- PercentTotalDigitalValidatedPopulationReach (double or null) -
- InTargetTotalDigitalViewableImpressions (Int64 or null) -
- PercentInTargetTotalDigitalViewableImpressions (double or null) -
- TotalDigitalTargetEfficiency (double or null) -
- GroupId (int) -
- Id (string) -
- TargetType (string) -
- Date (string) -
- DetailName (string) -
- GrossImpressions (double or null) -
- GrossImpressionsDaily (double or null) -
- PCImpressions (double or null) -
- PCImpressionsDaily (double or null) -
- PercentPCImpressions (double or null) -
- HumanPCImpressions (double or null) -
- HumanPCImpressionsDaily (double or null) -
- PercentHumanPCImpressions (double or null) -
- InGeoPCImpressions (double or null) -
- InGeoPCImpressionsDaily (double or null) -
- PercentInGeoPCImpressions (double or null) -
- InGeoPCHumanImpressions (double or null) -
- InGeoPCHumanImpressionsDaily (double or null) -
- InGeoPCUniqueViewersDaily (Int64 or null) -
- InGeoPCUniqueViewersCumulative (Int64 or null) -
- InGeoPCUniqueViewersNew (Int64 or null) -
- InGeoPCAverageFrequency (double or null) -
- InGeoPCNonHumanTrafficImpressions (double or null) -
- PercentInGeoPCNonHumanTrafficImpressions (double or null) -
- CompositionIndexUniqueViewers (double or null) -
- PercentPopulationReach (double or null) -
- Grp (double or null) -
- GrpDaily (double or null) -
- InTargetImpressions (double or null) -
- InTargetImpressionsDaily (double or null) -
- PercentInTargetImpressions (double or null) -
- InTargetUniqueViewersDaily (Int64 or null) -
- InTargetUniqueViewersCumulative (Int64 or null) -
- InTargetUniqueViewersNew (Int64 or null) -
- PercentInTargetUniqueViewers (double or null) -
- PercentInTargetPopulationReach (double or null) -
- InTargetAverageFrequency (double or null) -
- InTargetAverageFrequencyDaily (double or null) -
- Trp (double or null) -
- ViewableUniverseImpressions (double or null) -
- ViewableUniverseImpressionsDaily (double or null) -
- ViewableImpressions (double or null) -
- ViewableImpressionsDaily (double or null) -
- ValidatedImpressionUniverse (double or null) -
- ValidatedImpressionUniverseDaily (double or null) -
- PercentViewableImpressions (double or null) -
- InTargetViewableImpressions (double or null) -
- InTargetViewableImpressionsDaily (double or null) -
- PercentInTargetViewableImpressions (double or null) -
- BlockedImpressions (double or null) -
- BlockedImpressionsDaily (double or null) -
- PercentBlockedImpressions (double or null) -
- ValidatedImpressions (double or null) -
- ValidatedImpressionsDaily (double or null) -
- PercentValidatedImpressions (double or null) -
- ValidatedUniqueViewersDaily (Int64 or null) -
- ValidatedUniqueViewersCumulative (Int64 or null) -
- ValidatedUniqueViewersNew (Int64 or null) -
- ValidatedAverageFrequency (double or null) -
- ValidatedAverageFrequencyDaily (double or null) -
- ValidatedGrp (double or null) -
- ValidatedGrpDaily (double or null) -
- InTargetValidatedImpressions (double or null) -
- InTargetValidatedImpressionsDaily (double or null) -
- PercentInTargetValidatedImpressions (double or null) -
- InTargetValidatedUniqueViewersDaily (Int64 or null) -
- InTargetValidatedUniqueViewersCumulative (Int64 or null) -
- InTargetValidatedUniqueViewersNew (Int64 or null) -
- PercentInTargetValidatedUniqueViewers (double or null) -
- ValidatedTrp (double or null) -
- ValidatedTrpDaily (double or null) -
- PercentInTargetValidatedPopulationReach (double or null) -
- InTargetValidatedAverageFrequency (double or null) -
- InTargetValidatedAverageFrequencyDaily (double or null) -
- MobileBlockedImpressions (Int64 or null) -
- PercentMobileBlockedImpressions (double or null) -
- MobileGrp (double or null) -
- MobileGrpCumulative (double or null) -
- MobileHumanImpressions (Int64 or null) -
- PercentMobileHumanImpressions (double or null) -
- MobileImpressions (Int64 or null) -
- PercentMobileImpressions (double or null) -
- MobileImpressionsCumulative (Int64 or null) -
- MobileTrp (double or null) -
- MobileTrpCumulative (double or null) -
- PercentMobilePopulationReach (double or null) -
- MobileValidatedAverageFrequency (double or null) -
- MobileValidatedAverageFrequencyCumulative (double or null) -
- MobileValidatedGrp (double or null) -
- MobileValidatedGrpCumulative (double or null) -
- MobileValidatedImpressionUniverse (Int64 or null) -
- MobileValidatedImpressions (Int64 or null) -
- MobileValidatedImpressionsCumulative (Int64 or null) -
- MobileValidatedTrp (double or null) -
- MobileValidatedTrpCumulative (double or null) -
- PercentMobileValidatedImpressions (double or null) -
- PercentMobileValidatedPopulationReach (double or null) -
- MobileValidatedUniqueViewers (Int64 or null) -
- MobileValidatedUniqueViewersCumulative (Int64 or null) -
- MobileViewableImpressions (Int64 or null) -
- MobileViewableImpressionUniverse (Int64 or null) -
- MobileViewableImpressionUniverseCumulative (Int64 or null) -
- PercentMobileViewableImpressions (double or null) -
- InGeoMobileAverageFrequency (double or null) -
- InGeoMobileAverageFrequencyCumulative (double or null) -
- InGeoMobileHumanImpressions (Int64 or null) -
- InGeoMobileHumanImpressionsCumulative (Int64 or null) -
- InGeoMobileImpressions (Int64 or null) -
- InGeoMobileImpressionsCumulative (Int64 or null) -
- InGeoMobileNonHumanImpressions (Int64 or null) -
- InGeoMobileNonHumanImpressionsCumulative (Int64 or null) -
- InGeoMobileUniqueViewers (Int64 or null) -
- InGeoMobileUniqueViewersCumulative (Int64 or null) -
- PercentInGeoMobileHumanImpressions (double or null) -
- PercentInGeoMobileImpressions (double or null) -
- PercentInGeoMobileNonHumanImpressions (double or null) -
- InTargetMobileAverageFrequency (double or null) -
- InTargetMobileAverageFrequencyCumulative (double or null) -
- InTargetMobileImpressions (Int64 or null) -
- InTargetMobileImpressionsCumulative (Int64 or null) -
- InTargetMobileUniqueViewers (Int64 or null) -
- InTargetMobileUniqueViewersCumulative (Int64 or null) -
- InTargetMobileValidatedAverageFrequency (double or null) -
- InTargetMobileValidatedAverageFrequencyCumulative (double or null) -
- InTargetMobileValidatedImpressions (Int64 or null) -
- InTargetMobileValidatedImpressionsCumulative (Int64 or null) -
- InTargetMobileValidatedUniqueViewers (Int64 or null) -
- InTargetMobileValidatedUniqueViewersCumulative (Int64 or null) -
- InTargetMobileViewableImpressions (Int64 or null) -
- PercentInTargetMobileImpressions (double or null) -
- PercentInTargetMobileImpressionsCumulative (double or null) -
- PercentInTargetMobilePopulationReach (double or null) -
- PercentInTargetMobileUniqueViewers (double or null) -
- PercentInTargetMobileValidatedImpressions (double or null) -
- PercentInTargetMobileValidatedImpressionsCumulative (double or null) -
- PercentInTargetMobileValidatedPopulationReach (double or null) -
- PercentInTargetMobileValidatedUniqueViewers (double or null) -
- PercentInTargetMobileViewableImpressions (double or null) -
- TotalDigitalImpressions (Int64 or null) -
- PercentTotalDigitalImpressions (double or null) -
- InGeoTotalDigitalImpressions (Int64 or null) -
- TotalDigitalBlockedImpressions (Int64 or null) -
- PercentTotalDigitalBlockedImpressions (double or null) -
- PercentInGeoTotalDigitalImpressions (double or null) -
- InGeoTotalDigitalNonHumanImpressions (Int64 or null) -
- PercentInGeoTotalDigitalNonHumanImpressions (double or null) -
- TotalDigitalHumanImpressions (Int64 or null) -
- PercentTotalDigitalHumanImpressions (double or null) -
- InGeoTotalDigitalHumanImpressions (Int64 or null) -
- PercentInGeoTotalDigitalHumanImpressions (double or null) -
- InGeoTotalDigitalUniqueViewers (Int64 or null) -
- PercentTotalDigitalPopulationReach (double or null) -
- TotalDigitalGrp (double or null) -
- InGeoTotalDigitalAverageFrequency (double or null) -
- InTargetTotalDigitalImpressions (Int64 or null) -
- PercentInTargetTotalDigitalImpressions (double or null) -
- InTargetTotalDigitalUniqueViewers (Int64 or null) -
- PercentInTargetTotalDigitalUniqueViewers (double or null) -
- PercentInTargetTotalDigitalPopulationReach (double or null) -
- TotalDigitalTrp (double or null) -
- InTargetTotalDigitalAverageFrequency (double or null) -
- TotalDigitalViewableImpressionUniverse (Int64 or null) -
- TotalDigitalViewableImpressions (Int64 or null) -
- PercentTotalDigitalViewableImpressions (double or null) -
- TotalDigitalValidatedImpressions (Int64 or null) -
- PercentTotalDigitalValidatedImpressions (double or null) -
- TotalDigitalValidatedUniqueViewers (Int64 or null) -
- TotalDigitalValidatedAverageFrequency (double or null) -
- TotalDigitalValidatedGrp (double or null) -
- InTargetTotalDigitalValidatedImpressions (Int64 or null) -
- PercentInTargetTotalDigitalValidatedImpressions (double or null) -
- InTargetTotalDigitalValidatedUniqueViewers (Int64 or null) -
- PercentInTargetTotalDigitalValidatedUniqueViewers (double or null) -
- TotalDigitalValidatedTrp (double or null) -
- PercentInTargetTotalDigitalValidatedPopulationReach (double or null) -
- InTargetTotalDigitalValidatedAverageFrequency (double or null) -
- TotalDigitalValidatedImpressionUniverse (Int64 or null) -
- TotalDigitalImpressionsCumulative (Int64 or null) -
- TotalDigitalValidatedUniqueViewersCumulative (Int64 or null) -
- InGeoTotalDigitalHumanImpressionsCumulative (Int64 or null) -
- InGeoTotalDigitalNonHumanImpressionsCumulative (Int64 or null) -
- InGeoTotalDigitalImpressionsCumulative (Int64 or null) -
- InTargetTotalDigitalImpressionsCumulative (Int64 or null) -
- PercentInTargetTotalDigitalImpressionsCumulative (double or null) -
- InGeoTotalDigitalAverageFrequencyCumulative (double or null) -
- InTargetTotalDigitalAverageFrequencyCumulative (double or null) -
- TotalDigitalGrpCumulative (double or null) -
- TotalDigitalTrpCumulative (double or null) -
- InGeoTotalDigitalUniqueViewersCumulative (Int64 or null) -
- InTargetTotalDigitalUniqueViewersCumulative (Int64 or null) -
- InTargetTotalDigitalValidatedUniqueViewersCumulative (Int64 or null) -
- PercentInTargetTotalDigitalValidatedUniqueViewersCumulative (double or null) -
- InTargetTotalDigitalValidatedImpressionsCumulative (Int64 or null) -
- TotalDigitalValidatedImpressionsCumulative (Int64 or null) -
- PercentInTargetTotalDigitalValidatedImpressionsCumulative (double or null) -
- TotalDigitalValidatedAverageFrequencyCumulative (double or null) -
- InTargetTotalDigitalValidatedAverageFrequencyCumulative (double or null) -
- TotalDigitalValidatedGrpCumulative (double or null) -
- TotalDigitalValidatedTrpCumulative (double or null) -
- TotalDigitalViewableImpressionUniverseCumulative (Int64 or null) -
- PercentTotalDigitalValidatedPopulationReach (double or null) -
- InTargetTotalDigitalViewableImpressions (Int64 or null) -
- PercentInTargetTotalDigitalViewableImpressions (double or null) -
- TotalDigitalTargetEfficiency (double or null) -
- GroupId (int) - Numeric value that signifies a group(s) that includes a Publisher, Placement, Creative e.g. 534381. In the case of the Total Campaign group, this value will be 0
- GroupType (string) - Signifies a group that includes a Publisher, Placement or Creative
- TargetType (string) - Indicates if the target is a primary or secondary target
- Date (string) - Denotes the delivery date of the daily schedule selected by a user
- GroupName (string) - Group ID name
- GrossImpressions (double or null) - Total impressions (reflects impression counts in IAB-compliant ad servers)
- GrossImpressionsDaily (double or null) - Total impressions (reflects impression counts in IAB-compliant ad servers) in the last day when TimePeriod = None.
- PCImpressions (double or null) - Number of impressions served to a PC device, excludes mobile or tablet based impressions
- PCImpressionsDaily (double or null) - Number of impressions served to a PC device, excludes mobile or tablet based impressions in the last day when TimePeriod = None.
- PercentPCImpressions (double or null) - Among total gross impressions, the percentage derived from a PC device only (excludes, mobile and table)
- HumanPCImpressions (double or null) - Among total gross impressions, the percentage derived from a PC device only (excludes mobile, tablet and non-human traffic)
- HumanPCImpressionsDaily (double or null) - Among total gross impressions, the percentage derived from a PC device only (excludes mobile, tablet and non-human traffic) in the last day when TimePeriod = None.
- PercentHumanPCImpressions (double or null) - Number of PC impressions excluding mobile, tablet, spiders and bots (i.e. non-human traffic
- InGeoPCImpressions (double or null) - Number of PC Impressions served in the targeted geography, excluding mobile and tablet
- InGeoPCImpressionsDaily (double or null) - Number of PC Impressions served in the targeted geography, excluding mobile and tablet in the last day when TimePeriod = None.
- PercentInGeoPCImpressions (double or null) - Among the total gross impressions, the percentage of PC based impressions collected in the select geography
- InGeoPCHumanImpressions (double or null) - Number of PC impressions served in the targeted geography, excluding mobile, tablet and non-human traffic
- InGeoPCHumanImpressionsDaily (double or null) - Number of PC impressions served in the targeted geography, excluding mobile, tablet and non-human traffic in the last day when TimePeriod = None.
- InGeoPCUniqueViewersDaily (Int64 or null) - The total Unique Viewers reached by the campaign on that day; only includes PC based UVs within the user defined reporting geography
- InGeoPCUniqueViewersCumulative (Int64 or null) - Total Unique Viewers for the campaign from the Report Start Date to the Data Through date; only includes PC based Unique Viewers within the user defined reporting geography.
- InGeoPCUniqueViewersNew (Int64 or null) - Incremental Unique Viewers reached by the campaign on a specific day; only includes PC based Unique Viewers within the user defined reporting geography.
- InGeoPCAverageFrequency (double or null) - The average number of campaign PC impressions delivered to each Unique Viewer within the users defined reporting geography
- InGeoPCNonHumanTrafficImpressions (double or null) - Number of PC impressions served in the targeted country and is observed website traffic not generated intentionally by a human for the purposes of typical consumption.
- PercentInGeoPCNonHumanTrafficImpressions (double or null) - The % of PC impressions served in the targeted country and is observed website traffic not generated intentionally by a human for the purposes of typical consumption.
- CompositionIndexUniqueViewers (double or null) - Number of unique viewers who were in that demographic group or target group
- PercentPopulationReach (double or null) - Among the total census population for the selected geographic market, the percentage who were reached by the campaign during the reporting period
- Grp (double or null) - Impressions delivered to the total census population for the selected geographic market or 100 * % pop. reach * average frequency for the reporting period
- GrpDaily (double or null) - Impressions delivered to the total census population for the selected geographic market or 100 * % pop. reach * average frequency for the reporting period in the last day when TimePeriod = None.
- InTargetImpressions (double or null) - Impressions served among the user defined demographic target group
- InTargetImpressionsDaily (double or null) - Impressions served among the user defined demographic target group in the last day when TimePeriod = None.
- PercentInTargetImpressions (double or null) - Among In-Geo PC human impressions, the percentage that were within the selected target
- InTargetUniqueViewersDaily (Int64 or null) - The total Unique Viewers, among the user defined target group, reached by the campaign on that day
- InTargetUniqueViewersCumulative (Int64 or null) - The total Unique Viewers, among the users defined target group, reached by the campaign from the Report Start Date to the Data Through date.
- InTargetUniqueViewersNew (Int64 or null) - The incremental new Unique Viewers, among the user defined target group, reached by the campaign on a specified day
- PercentInTargetUniqueViewers (double or null) - Among In-Geo PC unique viewers, the percentage that were within the selected target
- PercentInTargetPopulationReach (double or null) - Among the Census Population In-Target for the selected Geographic Market, the percentage who were reached by the campaign during the reporting period.
- InTargetAverageFrequency (double or null) - The average number of campaign impressions delivered to each Unique Viewer within the client defined target during the reporting period.
- InTargetAverageFrequencyDaily (double or null) - The average number of campaign impressions delivered to each Unique Viewer within the client defined target during the reporting period (in the last day when TimePeriod = None).
- Trp (double or null) - Impressions delivered to the total census population for the demographic target group for the selected geographic market, or 100 * % pop reach for the target group * average frequency for the target group for the reporting period. For countries other than the United States, Canada, and Spain, this metric is available for demographic groups based on age and gender
- ViewableUniverseImpressions (double or null) - Impressions for which viewability can be determined, i.e. all JavaScript-tagged impressions served to PCs
- ViewableUniverseImpressionsDaily (double or null) - Impressions for which viewability can be determined, i.e. all JavaScript-tagged impressions served to PCs (in the last day when TimePeriod = None).
- ViewableImpressions (double or null) - Impressions that were determined to be at least 50% in view for 1+ second and not blocked
- ViewableImpressionsDaily (double or null) - Impressions that were determined to be at least 50% in view for 1+ second and not blocked (in the last day when TimePeriod = None).
- ValidatedImpressionUniverse (double or null) - Universe of Validated Impressions
- ValidatedImpressionUniverseDaily (double or null) - Universe of Validated Impressions in the last day when TimePeriod = None.
- PercentViewableImpressions (double or null) - Among the total viewable impression universe, the percentage that were within the selected geographic market during the reporting period
- InTargetViewableImpressions (double or null) - Viewable Impressions served within the user defined demographic target
- InTargetViewableImpressionsDaily (double or null) - Viewable Impressions served within the user defined demographic target in the last day when TimePeriod = None.
- PercentInTargetViewableImpressions (double or null) - Among the total viewable impressions universe, the percentage for which viewability can be determined and served within defined demographic target group
- BlockedImpressions (double or null) - Number of blocked impressions based on the campaign/placement blocking setting
- BlockedImpressionsDaily (double or null) - Number of blocked impressions based on the campaign/placement blocking setting in the last day when TimePeriod = None.
- PercentBlockedImpressions (double or null) - Among the total viewable impression universe, the percentage that were blocked
- ValidatedImpressions (double or null) - JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- ValidatedImpressionsDaily (double or null) - JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market in the last day when TimePeriod = None.
- PercentValidatedImpressions (double or null) - Among the total viewable impression universe, the percentage that were JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity and served to PCs in the selected geographic market
- ValidatedUniqueViewersDaily (Int64 or null) - Unique Views that were at least 50% in view for 1+ second, were not blocked from delivery, and were served to PCs in the selected Geographic Market, excluding non-human traffic, on a that day.
- ValidatedUniqueViewersCumulative (Int64 or null) - Unique Views that were at least 50% in view for 1+ second, were not blocked from delivery, and were served to PCs in the selected Geographic Market, excluding non-human traffic, reached by the campaign from the Report Start Date to the Data Through date.
- ValidatedUniqueViewersNew (Int64 or null) - Unique Views that were at least 50% in view for 1+ second, were not blocked from delivery, and were served to PCs in the selected Geographic Market, excluding non-human traffic on a specified day.
- ValidatedAverageFrequency (double or null) - The average number of campaign impressions delivered to each validated Unique Viewer during the reporting period
- ValidatedAverageFrequencyDaily (double or null) - The average number of campaign impressions delivered to each validated Unique Viewer during the reporting period (in the last day when TimePeriod = None).
- ValidatedGrp (double or null) - Validated impressions delivered to the total census Population for selected geographic market or 100 * % pop reach * average frequency for the reporting period
- ValidatedGrpDaily (double or null) - Validated impressions delivered to the total census Population for selected geographic market or 100 * % pop reach * average frequency for the reporting period (in the last day when TimePeriod = None).
- InTargetValidatedImpressions (double or null) - Validated impressions served among the users defined demographic target group
- InTargetValidatedImpressionsDaily (double or null) - Validated impressions served among the users defined demographic target group in the last day when TimePeriod = None.
- PercentInTargetValidatedImpressions (double or null) - Among the total viewable impression universe, the percentage that were JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity, and served to PCs in the selected geographic market and within the user selected target
- InTargetValidatedUniqueViewersDaily (Int64 or null) - Validated Unique views within the user defined demographic target reached by a campaign on a specified day.
- InTargetValidatedUniqueViewersCumulative (Int64 or null) - Validated Unique views within the user defined demographic target, reached by a campaign from the Report Start Date to the Data Through date.
- InTargetValidatedUniqueViewersNew (Int64 or null) - The incremental new Validated Unique Viewers among the user defined target group, reached by the campaign on a specified day.
- PercentInTargetValidatedUniqueViewers (double or null) - Among validated UVs, the percentage that was among the user defined demographic target and geographic market during the reporting period
- ValidatedTrp (double or null) - Validated impressions delivered to the total census population for the demographic target group for the selected geographic market, or 100 * % pop reach for the target group * average frequency for the target group for the reporting period
- ValidatedTrpDaily (double or null) - Validated impressions delivered to the total census population for the demographic target group for the selected geographic market, or 100 * % pop reach for the target group * average frequency for the target group for the reporting period (in the last day when TimePeriod = None).
- PercentInTargetValidatedPopulationReach (double or null) -
- InTargetValidatedAverageFrequency (double or null) -
- InTargetValidatedAverageFrequencyDaily (double or null) -
-
DetailCollection (list of KeyMetricsDetailData) -
- ModifiedAt (string) -
- DataThrough (string) -
- DataMethodology (string) -
Sample response (json)
{
"Input": {
"Targets": "112,113,114,115,116;99",
"TimePeriod": "None",
"PopulationId": 840,
"ViewByType": "Total",
"OnlyShowGroups": false,
"StartDate": "04-01-2013",
"EndDate": "05-31-2013",
"ClientCampaigns": "13718864:25964",
"IncludeMobile": false,
"EndPoint": "/vCE/v2.0/Report/GetKeyMetrics.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"GroupId": 0,
"GroupType": "Placement",
"TargetType": "Primary",
"Date": "",
"GroupName": "Total Campaign",
"GrossImpressions": 63394479.0,
"GrossImpressionsDaily": 4566.0,
"TotalDigitalImpressions": 32145,
"PercentTotalDigitalImpressions": 32.3,
"InGeoTotalDigitalImpressions": 2365,
"TotalDigitalBlockedImpressions": 6547,
"PercentTotalDigitalBlockedImpressions": 23.3,
"PercentInGeoTotalDigitalImpressions": 65.3,
"InGeoTotalDigitalNonHumanImpressions": 6545,
"PercentInGeoTotalDigitalNonHumanImpressions": 78.3,
"TotalDigitalHumanImpressions": 523,
"PercentTotalDigitalHumanImpressions": 2.3,
"InGeoTotalDigitalHumanImpressions": 6325,
"PercentInGeoTotalDigitalHumanImpressions": 35.3,
"InGeoTotalDigitalUniqueViewers": 4125,
"PercentTotalDigitalPopulationReach": 52.3,
"TotalDigitalGrp": 2.3,
"InGeoTotalDigitalAverageFrequency": 2.3,
"InTargetTotalDigitalImpressions": 5412,
"PercentInTargetTotalDigitalImpressions": 12.3,
"InTargetTotalDigitalUniqueViewers": 5214,
"PercentInTargetTotalDigitalUniqueViewers": 56.3,
"PercentInTargetTotalDigitalPopulationReach": 45.2,
"TotalDigitalTrp": 2.0,
"InTargetTotalDigitalAverageFrequency": 1.2,
"TotalDigitalViewableImpressionUniverse": 46464,
"TotalDigitalViewableImpressions": 6413,
"PercentTotalDigitalViewableImpressions": 55.3,
"TotalDigitalValidatedImpressions": 4125,
"PercentTotalDigitalValidatedImpressions": 22.0,
"TotalDigitalValidatedUniqueViewers": 6542,
"TotalDigitalValidatedAverageFrequency": 2.2,
"TotalDigitalValidatedGrp": 123.3,
"InTargetTotalDigitalValidatedImpressions": 4125,
"PercentInTargetTotalDigitalValidatedImpressions": 33.1,
"InTargetTotalDigitalValidatedUniqueViewers": 4521,
"PercentInTargetTotalDigitalValidatedUniqueViewers": 63.3,
"TotalDigitalValidatedTrp": 1.1,
"PercentInTargetTotalDigitalValidatedPopulationReach": 22.3,
"InTargetTotalDigitalValidatedAverageFrequency": 6325.0,
"TotalDigitalValidatedImpressionUniverse": 6521,
"TotalDigitalImpressionsCumulative": 3214,
"TotalDigitalValidatedUniqueViewersCumulative": 3254,
"InGeoTotalDigitalHumanImpressionsCumulative": 65478,
"InGeoTotalDigitalNonHumanImpressionsCumulative": 3214,
"InGeoTotalDigitalImpressionsCumulative": 6325,
"InTargetTotalDigitalImpressionsCumulative": 5214,
"PercentInTargetTotalDigitalImpressionsCumulative": 35.3,
"InGeoTotalDigitalAverageFrequencyCumulative": 2.3,
"InTargetTotalDigitalAverageFrequencyCumulative": 3.2,
"TotalDigitalGrpCumulative": 1.1,
"TotalDigitalTrpCumulative": 0.5,
"InGeoTotalDigitalUniqueViewersCumulative": 632,
"InTargetTotalDigitalUniqueViewersCumulative": 654,
"InTargetTotalDigitalValidatedUniqueViewersCumulative": 852,
"PercentInTargetTotalDigitalValidatedUniqueViewersCumulative": 3.3,
"InTargetTotalDigitalValidatedImpressionsCumulative": 654,
"TotalDigitalValidatedImpressionsCumulative": 652,
"PercentInTargetTotalDigitalValidatedImpressionsCumulative": 32.3,
"TotalDigitalValidatedAverageFrequencyCumulative": 2.3,
"InTargetTotalDigitalValidatedAverageFrequencyCumulative": 3.3,
"TotalDigitalValidatedGrpCumulative": 1.2,
"TotalDigitalValidatedTrpCumulative": 2.1,
"TotalDigitalViewableImpressionUniverseCumulative": 321,
"PercentTotalDigitalValidatedPopulationReach": 32.3,
"InTargetTotalDigitalViewableImpressions": 6523,
"PercentInTargetTotalDigitalViewableImpressions": 12.3,
"PCImpressions": 63098948.0,
"PCImpressionsDaily": 4523.0,
"PercentPCImpressions": 99.533822180319518,
"HumanPCImpressions": 62870439.0,
"HumanPCImpressionsDaily": 6543.0,
"PercentHumanPCImpressions": 99.17336650089041,
"InGeoPCImpressions": 63072485.0,
"InGeoPCImpressionsDaily": 7893.0,
"PercentInGeoPCImpressions": 99.4920787975874,
"InGeoPCHumanImpressions": 62844012.0,
"InGeoPCHumanImpressionsDaily": 4563.0,
"InGeoPCUniqueViewersDaily": 10208195,
"InGeoPCUniqueViewersCumulative": 10208195,
"InGeoPCUniqueViewersNew": 10208195,
"InGeoPCAverageFrequency": 6.1562314418034587,
"InGeoPCNonHumanTrafficImpressions": 65234.0,
"PercentInGeoPCNonHumanTrafficImpressions": 33.3,
"CompositionIndexUniqueViewers": 132.60344043245581,
"PercentPopulationReach": 3.3023168260667313,
"Grp": 20.329826675428613,
"GrpDaily": 1234.0,
"InTargetImpressions": 20732240.0,
"InTargetImpressionsDaily": 2145.0,
"PercentInTargetImpressions": 32.990000702055752,
"InTargetUniqueViewersDaily": 3435250,
"InTargetUniqueViewersCumulative": 3435250,
"InTargetUniqueViewersNew": 3435250,
"PercentInTargetUniqueViewers": 33.651887028014549,
"PercentInTargetPopulationReach": null,
"InTargetAverageFrequency": null,
"InTargetAverageFrequencyDaily": 3256.0,
"Trp": 30.140369958725955,
"ViewableUniverseImpressions": 63098947.0,
"ViewableUniverseImpressionsDaily": 4512.0,
"ViewableImpressions": 33450829.0,
"ViewableImpressionsDaily": 5421.0,
"ValidatedImpressionUniverse": 3569854.0,
"ValidatedImpressionUniverseDaily": 1256.0,
"PercentViewableImpressions": 53.013291965078281,
"InTargetViewableImpressions": 10984414.0,
"InTargetViewableImpressionsDaily": 2356.0,
"PercentInTargetViewableImpressions": 17.408236622395616,
"BlockedImpressions": 77742.0,
"BlockedImpressionsDaily": 4523.0,
"ValidatedImpressions": 33330342.0,
"ValidatedImpressionsDaily": 5612.0,
"PercentValidatedImpressions": 52.844505061826965,
"ValidatedUniqueViewersDaily": 7340320,
"ValidatedUniqueViewersCumulative": 7340320,
"ValidatedUniqueViewersNew": 7340320,
"ValidatedAverageFrequency": 4.54072000453418,
"ValidatedAverageFrequencyDaily": 4523.0,
"ValidatedGrp": 10.782253620166051,
"ValidatedGrpDaily": 2514.0,
"InTargetValidatedImpressions": 10984414.0,
"InTargetValidatedImpressionsDaily": 5241.0,
"PercentInTargetValidatedImpressions": 17.408236622395616,
"InTargetValidatedUniqueViewersDaily": 2478384,
"InTargetValidatedUniqueViewersCumulative": 2478384,
"InTargetValidatedUniqueViewersNew": 2478384,
"PercentInTargetValidatedUniqueViewers": 33.763983448269713,
"ValidatedTrp": 15.969056008410515,
"ValidatedTrpDaily": 4163.0,
"PercentInTargetValidatedPopulationReach": 3.9,
"InTargetValidatedAverageFrequency": 4.5,
"InTargetValidatedAverageFrequencyDaily": 2341.0,
"MobileBlockedImpressions": 12345,
"PercentMobileBlockedImpressions": 33.2,
"MobileGrp": 2.3,
"MobileGrpCumulative": 3.3,
"MobileHumanImpressions": 2136,
"PercentMobileHumanImpressions": 36.6,
"MobileImpressions": 321,
"PercentMobileImpressions": 23.3,
"MobileImpressionsCumulative": 1234,
"MobileTrp": 3.3,
"MobileTrpCumulative": 4.4,
"PercentMobilePopulationReach": 44.2,
"MobileValidatedAverageFrequency": 1.1,
"MobileValidatedAverageFrequencyCumulative": 1.6,
"MobileValidatedGrp": 3.3,
"MobileValidatedGrpCumulative": 3.6,
"MobileValidatedImpressionUniverse": 65462,
"MobileValidatedImpressions": 3214,
"MobileValidatedImpressionsCumulative": 54123,
"MobileValidatedTrp": 2.2,
"MobileValidatedTrpCumulative": 3.3,
"PercentMobileValidatedImpressions": 12.3,
"PercentMobileValidatedPopulationReach": 11.0,
"MobileValidatedUniqueViewers": 45213,
"MobileValidatedUniqueViewersCumulative": 32145,
"MobileViewableImpressions": 65412,
"MobileViewableImpressionUniverse": 3214,
"MobileViewableImpressionUniverseCumulative": 54123,
"PercentMobileViewableImpressions": 31.2,
"InGeoMobileAverageFrequency": 2.3,
"InGeoMobileAverageFrequencyCumulative": 3.2,
"InGeoMobileHumanImpressions": 65412,
"InGeoMobileHumanImpressionsCumulative": 865412,
"InGeoMobileImpressions": 32145,
"InGeoMobileImpressionsCumulative": 65412,
"InGeoMobileNonHumanImpressions": 3214,
"InGeoMobileNonHumanImpressionsCumulative": 65412,
"InGeoMobileUniqueViewers": 5214,
"InGeoMobileUniqueViewersCumulative": 3621,
"PercentInGeoMobileHumanImpressions": 36.3,
"PercentInGeoMobileImpressions": 65.3,
"PercentInGeoMobileNonHumanImpressions": 65.3,
"InTargetMobileAverageFrequency": 3.3,
"InTargetMobileAverageFrequencyCumulative": 2.3,
"InTargetMobileImpressions": 321,
"InTargetMobileImpressionsCumulative": 1235,
"InTargetMobileUniqueViewers": 310,
"InTargetMobileUniqueViewersCumulative": 1100,
"InTargetMobileValidatedAverageFrequency": 1.2,
"InTargetMobileValidatedAverageFrequencyCumulative": 1.5,
"InTargetMobileValidatedImpressions": 3214,
"InTargetMobileValidatedImpressionsCumulative": 4123,
"InTargetMobileValidatedUniqueViewers": 2365,
"InTargetMobileValidatedUniqueViewersCumulative": 3256,
"InTargetMobileViewableImpressions": 654,
"PercentInTargetMobileImpressions": 22.3,
"PercentInTargetMobileImpressionsCumulative": 32.3,
"PercentInTargetMobilePopulationReach": 12.3,
"PercentInTargetMobileUniqueViewers": 32.6,
"PercentInTargetMobileValidatedImpressions": 65.3,
"PercentInTargetMobileValidatedImpressionsCumulative": 12.3,
"PercentInTargetMobileValidatedPopulationReach": 25.3,
"PercentInTargetMobileValidatedUniqueViewers": 2.3,
"PercentInTargetMobileViewableImpressions": 32.3,
"DetailCollection": [
{
"GroupId": 0,
"Id": null,
"TargetType": null,
"Date": "",
"DetailName": null,
"GrossImpressions": 63394479.0,
"GrossImpressionsDaily": 4566.0,
"TotalDigitalImpressions": 32145,
"PercentTotalDigitalImpressions": 32.3,
"InGeoTotalDigitalImpressions": 2365,
"TotalDigitalBlockedImpressions": 6547,
"PercentTotalDigitalBlockedImpressions": 23.3,
"PercentInGeoTotalDigitalImpressions": 65.3,
"InGeoTotalDigitalNonHumanImpressions": 6545,
"PercentInGeoTotalDigitalNonHumanImpressions": 78.3,
"TotalDigitalHumanImpressions": 523,
"PercentTotalDigitalHumanImpressions": 2.3,
"InGeoTotalDigitalHumanImpressions": 6325,
"InGeoTotalDigitalUniqueViewers": 4125,
"PercentTotalDigitalPopulationReach": 52.3,
"TotalDigitalGrp": 2.3,
"InGeoTotalDigitalAverageFrequency": 2.3,
"InTargetTotalDigitalImpressions": 5412,
"PercentInTargetTotalDigitalImpressions": 12.3,
"InTargetTotalDigitalUniqueViewers": 5214,
"PercentInTargetTotalDigitalUniqueViewers": 56.3,
"PercentInTargetTotalDigitalPopulationReach": 45.2,
"TotalDigitalTrp": 2.0,
"InTargetTotalDigitalAverageFrequency": 1.2,
"TotalDigitalViewableImpressionUniverse": 46464,
"TotalDigitalViewableImpressions": 6413,
"PercentTotalDigitalViewableImpressions": 55.3,
"TotalDigitalValidatedImpressions": 4125,
"PercentTotalDigitalValidatedImpressions": 22.0,
"TotalDigitalValidatedUniqueViewers": 6542,
"TotalDigitalValidatedAverageFrequency": 2.2,
"TotalDigitalValidatedGrp": 123.3,
"InTargetTotalDigitalValidatedImpressions": 4125,
"PercentInTargetTotalDigitalValidatedImpressions": 33.1,
"InTargetTotalDigitalValidatedUniqueViewers": 4521,
"PercentInTargetTotalDigitalValidatedUniqueViewers": 63.3,
"TotalDigitalValidatedTrp": 1.1,
"PercentInTargetTotalDigitalValidatedPopulationReach": 22.3,
"InTargetTotalDigitalValidatedAverageFrequency": 6325.0,
"TotalDigitalValidatedImpressionUniverse": 6521,
"TotalDigitalImpressionsCumulative": 3214,
"TotalDigitalValidatedUniqueViewersCumulative": 3254,
"InGeoTotalDigitalHumanImpressionsCumulative": 65478,
"InGeoTotalDigitalNonHumanImpressionsCumulative": 3214,
"InGeoTotalDigitalImpressionsCumulative": 6325,
"InTargetTotalDigitalImpressionsCumulative": 5214,
"PercentInTargetTotalDigitalImpressionsCumulative": 35.3,
"InGeoTotalDigitalAverageFrequencyCumulative": 2.3,
"InTargetTotalDigitalAverageFrequencyCumulative": 3.2,
"TotalDigitalGrpCumulative": 1.1,
"TotalDigitalTrpCumulative": 0.5,
"InGeoTotalDigitalUniqueViewersCumulative": 632,
"InTargetTotalDigitalUniqueViewersCumulative": 654,
"InTargetTotalDigitalValidatedUniqueViewersCumulative": 852,
"PercentInTargetTotalDigitalValidatedUniqueViewersCumulative": 3.3,
"InTargetTotalDigitalValidatedImpressionsCumulative": 654,
"TotalDigitalValidatedImpressionsCumulative": 652,
"PercentInTargetTotalDigitalValidatedImpressionsCumulative": 32.3,
"TotalDigitalValidatedAverageFrequencyCumulative": 2.3,
"InTargetTotalDigitalValidatedAverageFrequencyCumulative": 3.3,
"TotalDigitalValidatedGrpCumulative": 1.2,
"TotalDigitalValidatedTrpCumulative": 2.1,
"TotalDigitalViewableImpressionUniverseCumulative": 321,
"PercentTotalDigitalValidatedPopulationReach": 32.3,
"InTargetTotalDigitalViewableImpressions": 6523,
"PercentInTargetTotalDigitalViewableImpressions": 12.3,
"PCImpressions": 63098948.0,
"PCImpressionsDaily": 4523.0,
"PercentPCImpressions": 99.533822180319518,
"HumanPCImpressions": 62870439.0,
"HumanPCImpressionsDaily": 6543.0,
"PercentHumanPCImpressions": 99.17336650089041,
"InGeoPCImpressions": 63072485.0,
"InGeoPCImpressionsDaily": 7893.0,
"PercentInGeoPCImpressions": 99.4920787975874,
"InGeoPCHumanImpressions": 62844012.0,
"InGeoPCHumanImpressionsDaily": 4563.0,
"InGeoPCUniqueViewersDaily": 10208195,
"InGeoPCUniqueViewersCumulative": 10208195,
"InGeoPCUniqueViewersNew": 10208195,
"InGeoPCAverageFrequency": 6.1562314418034587,
"InGeoPCNonHumanTrafficImpressions": 5234.0,
"PercentInGeoPCNonHumanTrafficImpressions": 3.3,
"CompositionIndexUniqueViewers": 132.60344043245581,
"PercentPopulationReach": 3.3023168260667313,
"Grp": 20.329826675428613,
"GrpDaily": 1234.0,
"InTargetImpressions": 20732240.0,
"InTargetImpressionsDaily": 2145.0,
"PercentInTargetImpressions": 32.990000702055752,
"InTargetUniqueViewersDaily": 3435250,
"InTargetUniqueViewersCumulative": 3435250,
"InTargetUniqueViewersNew": 3435250,
"PercentInTargetUniqueViewers": 33.651887028014549,
"PercentInTargetPopulationReach": null,
"InTargetAverageFrequency": null,
"InTargetAverageFrequencyDaily": 3256.0,
"Trp": 30.140369958725955,
"ViewableUniverseImpressions": 63098947.0,
"ViewableUniverseImpressionsDaily": 4512.0,
"ViewableImpressions": 33450829.0,
"ViewableImpressionsDaily": 5421.0,
"ValidatedImpressionUniverse": 3563125.0,
"ValidatedImpressionUniverseDaily": 1256.0,
"PercentViewableImpressions": 53.013291965078281,
"InTargetViewableImpressions": 10984414.0,
"InTargetViewableImpressionsDaily": 2356.0,
"PercentInTargetViewableImpressions": 17.408236622395616,
"BlockedImpressions": 77742.0,
"BlockedImpressionsDaily": 4523.0,
"PercentBlockedImpressions": 0.12320649344592075,
"ValidatedImpressions": 33330342.0,
"ValidatedImpressionsDaily": 5612.0,
"PercentValidatedImpressions": 52.844505061826965,
"ValidatedUniqueViewersDaily": 7340320,
"ValidatedUniqueViewersCumulative": 7340320,
"ValidatedUniqueViewersNew": 7340320,
"ValidatedAverageFrequency": 4.54072000453418,
"ValidatedAverageFrequencyDaily": 4523.0,
"ValidatedGrp": 10.782253620166051,
"ValidatedGrpDaily": 2514.0,
"InTargetValidatedImpressions": 10984414.0,
"InTargetValidatedImpressionsDaily": 5241.0,
"PercentInTargetValidatedImpressions": 17.408236622395616,
"InTargetValidatedUniqueViewersDaily": 2478384,
"InTargetValidatedUniqueViewersCumulative": 2478384,
"InTargetValidatedUniqueViewersNew": 2478384,
"PercentInTargetValidatedUniqueViewers": 33.763983448269713,
"ValidatedTrp": 15.969056008410515,
"ValidatedTrpDaily": 4163.0,
"PercentInTargetValidatedPopulationReach": 3.9,
"InTargetValidatedAverageFrequency": 4.5,
"InTargetValidatedAverageFrequencyDaily": 2341.0,
"MobileBlockedImpressions": 12345,
"PercentMobileBlockedImpressions": 33.2,
"MobileGrp": 2.3,
"MobileGrpCumulative": 3.3,
"MobileHumanImpressions": 2136,
"PercentMobileHumanImpressions": 36.6,
"MobileImpressions": 321,
"PercentMobileImpressions": 23.3,
"MobileImpressionsCumulative": 1234,
"MobileTrp": 3.3,
"MobileTrpCumulative": 4.4,
"PercentMobilePopulationReach": 44.2,
"MobileValidatedAverageFrequency": 1.1,
"MobileValidatedAverageFrequencyCumulative": 1.6,
"MobileValidatedGrp": 3.3,
"MobileValidatedGrpCumulative": 3.6,
"MobileValidatedImpressionUniverse": 65462,
"MobileValidatedImpressions": 3214,
"MobileValidatedImpressionsCumulative": 54123,
"MobileValidatedTrp": 2.2,
"MobileValidatedTrpCumulative": 3.3,
"PercentMobileValidatedImpressions": 12.3,
"PercentMobileValidatedPopulationReach": 11.0,
"MobileValidatedUniqueViewers": 45213,
"MobileValidatedUniqueViewersCumulative": 32145,
"MobileViewableImpressions": 65412,
"MobileViewableImpressionUniverse": 3214,
"MobileViewableImpressionUniverseCumulative": 54123,
"PercentMobileViewableImpressions": 31.2,
"InGeoMobileAverageFrequency": 2.3,
"InGeoMobileAverageFrequencyCumulative": 3.2,
"InGeoMobileHumanImpressions": 65412,
"InGeoMobileHumanImpressionsCumulative": 865412,
"InGeoMobileImpressions": 32145,
"InGeoMobileImpressionsCumulative": 65412,
"InGeoMobileNonHumanImpressions": 3214,
"InGeoMobileNonHumanImpressionsCumulative": 65412,
"InGeoMobileUniqueViewers": 5214,
"InGeoMobileUniqueViewersCumulative": 3621,
"PercentInGeoMobileHumanImpressions": 36.3,
"PercentInGeoMobileImpressions": 65.3,
"PercentInGeoMobileNonHumanImpressions": 65.3,
"InTargetMobileAverageFrequency": 3.3,
"InTargetMobileAverageFrequencyCumulative": 2.3,
"InTargetMobileImpressions": 321,
"InTargetMobileImpressionsCumulative": 1235,
"InTargetMobileUniqueViewers": 310,
"InTargetMobileUniqueViewersCumulative": 1100,
"InTargetMobileValidatedAverageFrequency": 1.2,
"InTargetMobileValidatedAverageFrequencyCumulative": 1.5,
"InTargetMobileValidatedImpressions": 3214,
"InTargetMobileValidatedImpressionsCumulative": 4123,
"InTargetMobileValidatedUniqueViewers": 2365,
"InTargetMobileValidatedUniqueViewersCumulative": 3256,
"InTargetMobileViewableImpressions": 654,
"PercentInTargetMobileImpressions": 22.3,
"PercentInTargetMobileImpressionsCumulative": 32.3,
"PercentInTargetMobilePopulationReach": 12.3,
"PercentInTargetMobileUniqueViewers": 32.6,
"PercentInTargetMobileValidatedImpressions": 65.3,
"PercentInTargetMobileValidatedImpressionsCumulative": 12.3,
"PercentInTargetMobileValidatedPopulationReach": 25.3,
"PercentInTargetMobileValidatedUniqueViewers": 2.3,
"PercentInTargetMobileViewableImpressions": 32.3,
"PercentInGeoTotalDigitalHumanImpressions": 35.3,
"TotalDigitalTargetEfficiency": 92.34
}
],
"TotalDigitalTargetEfficiency": 92.3
}
],
"ModifiedAt": "2013-07-20 00:00:00",
"DataThrough": "2013-07-20 00:00:00",
"DataMethodology": "v2.0"
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<GetKeyMetricsResponseOfKeyMetricsDataY4u5L7sl xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<KeyMetricsData>
<Date></Date>
<GrossImpressions>63394479</GrossImpressions>
<GrossImpressionsDaily>4566</GrossImpressionsDaily>
<GroupId>0</GroupId>
<GroupName>Total Campaign</GroupName>
<GroupType>Placement</GroupType>
<TargetType>Primary</TargetType>
<BlockedImpressions>77742</BlockedImpressions>
<BlockedImpressionsDaily>4523</BlockedImpressionsDaily>
<CompositionIndexUniqueViewers>132.60344043245581</CompositionIndexUniqueViewers>
<Grp>20.329826675428613</Grp>
<GrpDaily>1234</GrpDaily>
<HumanPCImpressions>62870439</HumanPCImpressions>
<HumanPCImpressionsDaily>6543</HumanPCImpressionsDaily>
<InGeoPCAverageFrequency>6.1562314418034587</InGeoPCAverageFrequency>
<InGeoPCHumanImpressions>62844012</InGeoPCHumanImpressions>
<InGeoPCHumanImpressionsDaily>4563</InGeoPCHumanImpressionsDaily>
<InGeoPCImpressions>63072485</InGeoPCImpressions>
<InGeoPCImpressionsDaily>7893</InGeoPCImpressionsDaily>
<InGeoPCNonHumanTrafficImpressions>65234</InGeoPCNonHumanTrafficImpressions>
<InGeoPCUniqueViewersCumulative>10208195</InGeoPCUniqueViewersCumulative>
<InGeoPCUniqueViewersDaily>10208195</InGeoPCUniqueViewersDaily>
<InGeoPCUniqueViewersNew>10208195</InGeoPCUniqueViewersNew>
<InTargetAverageFrequency i:nil="true" />
<InTargetAverageFrequencyDaily>3256</InTargetAverageFrequencyDaily>
<InTargetImpressions>20732240</InTargetImpressions>
<InTargetImpressionsDaily>2145</InTargetImpressionsDaily>
<InTargetUniqueViewersCumulative>3435250</InTargetUniqueViewersCumulative>
<InTargetUniqueViewersDaily>3435250</InTargetUniqueViewersDaily>
<InTargetUniqueViewersNew>3435250</InTargetUniqueViewersNew>
<InTargetValidatedAverageFrequency>4.5</InTargetValidatedAverageFrequency>
<InTargetValidatedAverageFrequencyDaily>2341</InTargetValidatedAverageFrequencyDaily>
<InTargetValidatedImpressions>10984414</InTargetValidatedImpressions>
<InTargetValidatedImpressionsDaily>5241</InTargetValidatedImpressionsDaily>
<InTargetValidatedUniqueViewersCumulative>2478384</InTargetValidatedUniqueViewersCumulative>
<InTargetValidatedUniqueViewersDaily>2478384</InTargetValidatedUniqueViewersDaily>
<InTargetValidatedUniqueViewersNew>2478384</InTargetValidatedUniqueViewersNew>
<InTargetViewableImpressions>10984414</InTargetViewableImpressions>
<InTargetViewableImpressionsDaily>2356</InTargetViewableImpressionsDaily>
<PCImpressions>63098948</PCImpressions>
<PCImpressionsDaily>4523</PCImpressionsDaily>
<PercentHumanPCImpressions>99.17336650089041</PercentHumanPCImpressions>
<PercentInGeoPCImpressions>99.4920787975874</PercentInGeoPCImpressions>
<PercentInGeoPCNonHumanTrafficImpressions>33.3</PercentInGeoPCNonHumanTrafficImpressions>
<PercentInTargetImpressions>32.990000702055752</PercentInTargetImpressions>
<PercentInTargetPopulationReach i:nil="true" />
<PercentInTargetUniqueViewers>33.651887028014549</PercentInTargetUniqueViewers>
<PercentInTargetValidatedImpressions>17.408236622395616</PercentInTargetValidatedImpressions>
<PercentInTargetValidatedPopulationReach>3.9</PercentInTargetValidatedPopulationReach>
<PercentInTargetValidatedUniqueViewers>33.763983448269713</PercentInTargetValidatedUniqueViewers>
<PercentInTargetViewableImpressions>17.408236622395616</PercentInTargetViewableImpressions>
<PercentPCImpressions>99.533822180319518</PercentPCImpressions>
<PercentPopulationReach>3.3023168260667313</PercentPopulationReach>
<PercentValidatedImpressions>52.844505061826965</PercentValidatedImpressions>
<PercentViewableImpressions>53.013291965078281</PercentViewableImpressions>
<Trp>30.140369958725955</Trp>
<ValidatedAverageFrequency>4.54072000453418</ValidatedAverageFrequency>
<ValidatedAverageFrequencyDaily>4523</ValidatedAverageFrequencyDaily>
<ValidatedGrp>10.782253620166051</ValidatedGrp>
<ValidatedGrpDaily>2514</ValidatedGrpDaily>
<ValidatedImpressionUniverse>3569854</ValidatedImpressionUniverse>
<ValidatedImpressionUniverseDaily>1256</ValidatedImpressionUniverseDaily>
<ValidatedImpressions>33330342</ValidatedImpressions>
<ValidatedImpressionsDaily>5612</ValidatedImpressionsDaily>
<ValidatedTrp>15.969056008410515</ValidatedTrp>
<ValidatedTrpDaily>4163</ValidatedTrpDaily>
<ValidatedUniqueViewersCumulative>7340320</ValidatedUniqueViewersCumulative>
<ValidatedUniqueViewersDaily>7340320</ValidatedUniqueViewersDaily>
<ValidatedUniqueViewersNew>7340320</ValidatedUniqueViewersNew>
<ViewableImpressions>33450829</ViewableImpressions>
<ViewableImpressionsDaily>5421</ViewableImpressionsDaily>
<ViewableUniverseImpressions>63098947</ViewableUniverseImpressions>
<ViewableUniverseImpressionsDaily>4512</ViewableUniverseImpressionsDaily>
<InGeoTotalDigitalAverageFrequency>2.3</InGeoTotalDigitalAverageFrequency>
<InGeoTotalDigitalAverageFrequencyCumulative>2.3</InGeoTotalDigitalAverageFrequencyCumulative>
<InGeoTotalDigitalHumanImpressions>6325</InGeoTotalDigitalHumanImpressions>
<InGeoTotalDigitalHumanImpressionsCumulative>65478</InGeoTotalDigitalHumanImpressionsCumulative>
<InGeoTotalDigitalImpressions>2365</InGeoTotalDigitalImpressions>
<InGeoTotalDigitalImpressionsCumulative>6325</InGeoTotalDigitalImpressionsCumulative>
<InGeoTotalDigitalNonHumanImpressions>6545</InGeoTotalDigitalNonHumanImpressions>
<InGeoTotalDigitalNonHumanImpressionsCumulative>3214</InGeoTotalDigitalNonHumanImpressionsCumulative>
<InGeoTotalDigitalUniqueViewers>4125</InGeoTotalDigitalUniqueViewers>
<InGeoTotalDigitalUniqueViewersCumulative>632</InGeoTotalDigitalUniqueViewersCumulative>
<InTargetTotalDigitalAverageFrequency>1.2</InTargetTotalDigitalAverageFrequency>
<InTargetTotalDigitalAverageFrequencyCumulative>3.2</InTargetTotalDigitalAverageFrequencyCumulative>
<InTargetTotalDigitalImpressions>5412</InTargetTotalDigitalImpressions>
<InTargetTotalDigitalImpressionsCumulative>5214</InTargetTotalDigitalImpressionsCumulative>
<InTargetTotalDigitalUniqueViewers>5214</InTargetTotalDigitalUniqueViewers>
<InTargetTotalDigitalUniqueViewersCumulative>654</InTargetTotalDigitalUniqueViewersCumulative>
<InTargetTotalDigitalValidatedAverageFrequency>6325</InTargetTotalDigitalValidatedAverageFrequency>
<InTargetTotalDigitalValidatedAverageFrequencyCumulative>3.3</InTargetTotalDigitalValidatedAverageFrequencyCumulative>
<InTargetTotalDigitalValidatedImpressions>4125</InTargetTotalDigitalValidatedImpressions>
<InTargetTotalDigitalValidatedImpressionsCumulative>654</InTargetTotalDigitalValidatedImpressionsCumulative>
<InTargetTotalDigitalValidatedUniqueViewers>4521</InTargetTotalDigitalValidatedUniqueViewers>
<InTargetTotalDigitalValidatedUniqueViewersCumulative>852</InTargetTotalDigitalValidatedUniqueViewersCumulative>
<InTargetTotalDigitalViewableImpressions>6523</InTargetTotalDigitalViewableImpressions>
<PercentInGeoTotalDigitalHumanImpressions>35.3</PercentInGeoTotalDigitalHumanImpressions>
<PercentInGeoTotalDigitalImpressions>65.3</PercentInGeoTotalDigitalImpressions>
<PercentInGeoTotalDigitalNonHumanImpressions>78.3</PercentInGeoTotalDigitalNonHumanImpressions>
<PercentInTargetTotalDigitalImpressions>12.3</PercentInTargetTotalDigitalImpressions>
<PercentInTargetTotalDigitalImpressionsCumulative>35.3</PercentInTargetTotalDigitalImpressionsCumulative>
<PercentInTargetTotalDigitalPopulationReach>45.2</PercentInTargetTotalDigitalPopulationReach>
<PercentInTargetTotalDigitalUniqueViewers>56.3</PercentInTargetTotalDigitalUniqueViewers>
<PercentInTargetTotalDigitalValidatedImpressions>33.1</PercentInTargetTotalDigitalValidatedImpressions>
<PercentInTargetTotalDigitalValidatedImpressionsCumulative>32.3</PercentInTargetTotalDigitalValidatedImpressionsCumulative>
<PercentInTargetTotalDigitalValidatedPopulationReach>22.3</PercentInTargetTotalDigitalValidatedPopulationReach>
<PercentInTargetTotalDigitalValidatedUniqueViewers>63.3</PercentInTargetTotalDigitalValidatedUniqueViewers>
<PercentInTargetTotalDigitalValidatedUniqueViewersCumulative>3.3</PercentInTargetTotalDigitalValidatedUniqueViewersCumulative>
<PercentInTargetTotalDigitalViewableImpressions>12.3</PercentInTargetTotalDigitalViewableImpressions>
<PercentTotalDigitalBlockedImpressions>23.3</PercentTotalDigitalBlockedImpressions>
<PercentTotalDigitalHumanImpressions>2.3</PercentTotalDigitalHumanImpressions>
<PercentTotalDigitalImpressions>32.3</PercentTotalDigitalImpressions>
<PercentTotalDigitalPopulationReach>52.3</PercentTotalDigitalPopulationReach>
<PercentTotalDigitalValidatedImpressions>22</PercentTotalDigitalValidatedImpressions>
<PercentTotalDigitalValidatedPopulationReach>32.3</PercentTotalDigitalValidatedPopulationReach>
<PercentTotalDigitalViewableImpressions>55.3</PercentTotalDigitalViewableImpressions>
<TotalDigitalBlockedImpressions>6547</TotalDigitalBlockedImpressions>
<TotalDigitalGrp>2.3</TotalDigitalGrp>
<TotalDigitalGrpCumulative>1.1</TotalDigitalGrpCumulative>
<TotalDigitalHumanImpressions>523</TotalDigitalHumanImpressions>
<TotalDigitalImpressions>32145</TotalDigitalImpressions>
<TotalDigitalImpressionsCumulative>3214</TotalDigitalImpressionsCumulative>
<TotalDigitalTrp>2</TotalDigitalTrp>
<TotalDigitalTrpCumulative>0.5</TotalDigitalTrpCumulative>
<TotalDigitalValidatedAverageFrequency>2.2</TotalDigitalValidatedAverageFrequency>
<TotalDigitalValidatedAverageFrequencyCumulative>2.3</TotalDigitalValidatedAverageFrequencyCumulative>
<TotalDigitalValidatedGrp>123.3</TotalDigitalValidatedGrp>
<TotalDigitalValidatedGrpCumulative>1.2</TotalDigitalValidatedGrpCumulative>
<TotalDigitalValidatedImpressionUniverse>6521</TotalDigitalValidatedImpressionUniverse>
<TotalDigitalValidatedImpressions>4125</TotalDigitalValidatedImpressions>
<TotalDigitalValidatedImpressionsCumulative>652</TotalDigitalValidatedImpressionsCumulative>
<TotalDigitalValidatedTrp>1.1</TotalDigitalValidatedTrp>
<TotalDigitalValidatedTrpCumulative>2.1</TotalDigitalValidatedTrpCumulative>
<TotalDigitalValidatedUniqueViewers>6542</TotalDigitalValidatedUniqueViewers>
<TotalDigitalValidatedUniqueViewersCumulative>3254</TotalDigitalValidatedUniqueViewersCumulative>
<TotalDigitalViewableImpressionUniverse>46464</TotalDigitalViewableImpressionUniverse>
<TotalDigitalViewableImpressionUniverseCumulative>321</TotalDigitalViewableImpressionUniverseCumulative>
<TotalDigitalViewableImpressions>6413</TotalDigitalViewableImpressions>
<InGeoMobileAverageFrequency>2.3</InGeoMobileAverageFrequency>
<InGeoMobileAverageFrequencyCumulative>3.2</InGeoMobileAverageFrequencyCumulative>
<InGeoMobileHumanImpressions>65412</InGeoMobileHumanImpressions>
<InGeoMobileHumanImpressionsCumulative>865412</InGeoMobileHumanImpressionsCumulative>
<InGeoMobileImpressions>32145</InGeoMobileImpressions>
<InGeoMobileImpressionsCumulative>65412</InGeoMobileImpressionsCumulative>
<InGeoMobileNonHumanImpressions>3214</InGeoMobileNonHumanImpressions>
<InGeoMobileNonHumanImpressionsCumulative>65412</InGeoMobileNonHumanImpressionsCumulative>
<InGeoMobileUniqueViewers>5214</InGeoMobileUniqueViewers>
<InGeoMobileUniqueViewersCumulative>3621</InGeoMobileUniqueViewersCumulative>
<InTargetMobileAverageFrequency>3.3</InTargetMobileAverageFrequency>
<InTargetMobileAverageFrequencyCumulative>2.3</InTargetMobileAverageFrequencyCumulative>
<InTargetMobileImpressions>321</InTargetMobileImpressions>
<InTargetMobileImpressionsCumulative>1235</InTargetMobileImpressionsCumulative>
<InTargetMobileUniqueViewers>310</InTargetMobileUniqueViewers>
<InTargetMobileUniqueViewersCumulative>1100</InTargetMobileUniqueViewersCumulative>
<InTargetMobileValidatedAverageFrequency>1.2</InTargetMobileValidatedAverageFrequency>
<InTargetMobileValidatedAverageFrequencyCumulative>1.5</InTargetMobileValidatedAverageFrequencyCumulative>
<InTargetMobileValidatedImpressions>3214</InTargetMobileValidatedImpressions>
<InTargetMobileValidatedImpressionsCumulative>4123</InTargetMobileValidatedImpressionsCumulative>
<InTargetMobileValidatedUniqueViewers>2365</InTargetMobileValidatedUniqueViewers>
<InTargetMobileValidatedUniqueViewersCumulative>3256</InTargetMobileValidatedUniqueViewersCumulative>
<InTargetMobileViewableImpressions>654</InTargetMobileViewableImpressions>
<MobileBlockedImpressions>12345</MobileBlockedImpressions>
<MobileGrp>2.3</MobileGrp>
<MobileGrpCumulative>3.3</MobileGrpCumulative>
<MobileHumanImpressions>2136</MobileHumanImpressions>
<MobileImpressions>321</MobileImpressions>
<MobileImpressionsCumulative>1234</MobileImpressionsCumulative>
<MobileTrp>3.3</MobileTrp>
<MobileTrpCumulative>4.4</MobileTrpCumulative>
<MobileValidatedAverageFrequency>1.1</MobileValidatedAverageFrequency>
<MobileValidatedAverageFrequencyCumulative>1.6</MobileValidatedAverageFrequencyCumulative>
<MobileValidatedGrp>3.3</MobileValidatedGrp>
<MobileValidatedGrpCumulative>3.6</MobileValidatedGrpCumulative>
<MobileValidatedImpressionUniverse>65462</MobileValidatedImpressionUniverse>
<MobileValidatedImpressions>3214</MobileValidatedImpressions>
<MobileValidatedImpressionsCumulative>54123</MobileValidatedImpressionsCumulative>
<MobileValidatedTrp>2.2</MobileValidatedTrp>
<MobileValidatedTrpCumulative>3.3</MobileValidatedTrpCumulative>
<MobileValidatedUniqueViewers>45213</MobileValidatedUniqueViewers>
<MobileValidatedUniqueViewersCumulative>32145</MobileValidatedUniqueViewersCumulative>
<MobileViewableImpressionUniverse>3214</MobileViewableImpressionUniverse>
<MobileViewableImpressionUniverseCumulative>54123</MobileViewableImpressionUniverseCumulative>
<MobileViewableImpressions>65412</MobileViewableImpressions>
<PercentInGeoMobileHumanImpressions>36.3</PercentInGeoMobileHumanImpressions>
<PercentInGeoMobileImpressions>65.3</PercentInGeoMobileImpressions>
<PercentInGeoMobileNonHumanImpressions>65.3</PercentInGeoMobileNonHumanImpressions>
<PercentInTargetMobileImpressions>22.3</PercentInTargetMobileImpressions>
<PercentInTargetMobileImpressionsCumulative>32.3</PercentInTargetMobileImpressionsCumulative>
<PercentInTargetMobilePopulationReach>12.3</PercentInTargetMobilePopulationReach>
<PercentInTargetMobileUniqueViewers>32.6</PercentInTargetMobileUniqueViewers>
<PercentInTargetMobileValidatedImpressions>65.3</PercentInTargetMobileValidatedImpressions>
<PercentInTargetMobileValidatedImpressionsCumulative>12.3</PercentInTargetMobileValidatedImpressionsCumulative>
<PercentInTargetMobileValidatedPopulationReach>25.3</PercentInTargetMobileValidatedPopulationReach>
<PercentInTargetMobileValidatedUniqueViewers>2.3</PercentInTargetMobileValidatedUniqueViewers>
<PercentInTargetMobileViewableImpressions>32.3</PercentInTargetMobileViewableImpressions>
<PercentMobileBlockedImpressions>33.2</PercentMobileBlockedImpressions>
<PercentMobileHumanImpressions>36.6</PercentMobileHumanImpressions>
<PercentMobileImpressions>23.3</PercentMobileImpressions>
<PercentMobilePopulationReach>44.2</PercentMobilePopulationReach>
<PercentMobileValidatedImpressions>12.3</PercentMobileValidatedImpressions>
<PercentMobileValidatedPopulationReach>11</PercentMobileValidatedPopulationReach>
<PercentMobileViewableImpressions>31.2</PercentMobileViewableImpressions>
<DetailCollection>
<KeyMetricsDetailData>
<Date></Date>
<DetailName i:nil="true" />
<GrossImpressions>63394479</GrossImpressions>
<GrossImpressionsDaily>4566</GrossImpressionsDaily>
<GroupId>0</GroupId>
<Id i:nil="true" />
<TargetType i:nil="true" />
<BlockedImpressions>77742</BlockedImpressions>
<BlockedImpressionsDaily>4523</BlockedImpressionsDaily>
<CompositionIndexUniqueViewers>132.60344043245581</CompositionIndexUniqueViewers>
<Grp>20.329826675428613</Grp>
<GrpDaily>1234</GrpDaily>
<HumanPCImpressions>62870439</HumanPCImpressions>
<HumanPCImpressionsDaily>6543</HumanPCImpressionsDaily>
<InGeoPCAverageFrequency>6.1562314418034587</InGeoPCAverageFrequency>
<InGeoPCHumanImpressions>62844012</InGeoPCHumanImpressions>
<InGeoPCHumanImpressionsDaily>4563</InGeoPCHumanImpressionsDaily>
<InGeoPCImpressions>63072485</InGeoPCImpressions>
<InGeoPCImpressionsDaily>7893</InGeoPCImpressionsDaily>
<InGeoPCNonHumanTrafficImpressions>5234</InGeoPCNonHumanTrafficImpressions>
<InGeoPCUniqueViewersCumulative>10208195</InGeoPCUniqueViewersCumulative>
<InGeoPCUniqueViewersDaily>10208195</InGeoPCUniqueViewersDaily>
<InGeoPCUniqueViewersNew>10208195</InGeoPCUniqueViewersNew>
<InTargetAverageFrequency i:nil="true" />
<InTargetAverageFrequencyDaily>3256</InTargetAverageFrequencyDaily>
<InTargetImpressions>20732240</InTargetImpressions>
<InTargetImpressionsDaily>2145</InTargetImpressionsDaily>
<InTargetUniqueViewersCumulative>3435250</InTargetUniqueViewersCumulative>
<InTargetUniqueViewersDaily>3435250</InTargetUniqueViewersDaily>
<InTargetUniqueViewersNew>3435250</InTargetUniqueViewersNew>
<InTargetValidatedAverageFrequency>4.5</InTargetValidatedAverageFrequency>
<InTargetValidatedAverageFrequencyDaily>2341</InTargetValidatedAverageFrequencyDaily>
<InTargetValidatedImpressions>10984414</InTargetValidatedImpressions>
<InTargetValidatedImpressionsDaily>5241</InTargetValidatedImpressionsDaily>
<InTargetValidatedUniqueViewersCumulative>2478384</InTargetValidatedUniqueViewersCumulative>
<InTargetValidatedUniqueViewersDaily>2478384</InTargetValidatedUniqueViewersDaily>
<InTargetValidatedUniqueViewersNew>2478384</InTargetValidatedUniqueViewersNew>
<InTargetViewableImpressions>10984414</InTargetViewableImpressions>
<InTargetViewableImpressionsDaily>2356</InTargetViewableImpressionsDaily>
<PCImpressions>63098948</PCImpressions>
<PCImpressionsDaily>4523</PCImpressionsDaily>
<PercentBlockedImpressions>0.12320649344592075</PercentBlockedImpressions>
<PercentHumanPCImpressions>99.17336650089041</PercentHumanPCImpressions>
<PercentInGeoPCImpressions>99.4920787975874</PercentInGeoPCImpressions>
<PercentInGeoPCNonHumanTrafficImpressions>3.3</PercentInGeoPCNonHumanTrafficImpressions>
<PercentInTargetImpressions>32.990000702055752</PercentInTargetImpressions>
<PercentInTargetPopulationReach i:nil="true" />
<PercentInTargetUniqueViewers>33.651887028014549</PercentInTargetUniqueViewers>
<PercentInTargetValidatedImpressions>17.408236622395616</PercentInTargetValidatedImpressions>
<PercentInTargetValidatedPopulationReach>3.9</PercentInTargetValidatedPopulationReach>
<PercentInTargetValidatedUniqueViewers>33.763983448269713</PercentInTargetValidatedUniqueViewers>
<PercentInTargetViewableImpressions>17.408236622395616</PercentInTargetViewableImpressions>
<PercentPCImpressions>99.533822180319518</PercentPCImpressions>
<PercentPopulationReach>3.3023168260667313</PercentPopulationReach>
<PercentValidatedImpressions>52.844505061826965</PercentValidatedImpressions>
<PercentViewableImpressions>53.013291965078281</PercentViewableImpressions>
<Trp>30.140369958725955</Trp>
<ValidatedAverageFrequency>4.54072000453418</ValidatedAverageFrequency>
<ValidatedAverageFrequencyDaily>4523</ValidatedAverageFrequencyDaily>
<ValidatedGrp>10.782253620166051</ValidatedGrp>
<ValidatedGrpDaily>2514</ValidatedGrpDaily>
<ValidatedImpressionUniverse>3563125</ValidatedImpressionUniverse>
<ValidatedImpressionUniverseDaily>1256</ValidatedImpressionUniverseDaily>
<ValidatedImpressions>33330342</ValidatedImpressions>
<ValidatedImpressionsDaily>5612</ValidatedImpressionsDaily>
<ValidatedTrp>15.969056008410515</ValidatedTrp>
<ValidatedTrpDaily>4163</ValidatedTrpDaily>
<ValidatedUniqueViewersCumulative>7340320</ValidatedUniqueViewersCumulative>
<ValidatedUniqueViewersDaily>7340320</ValidatedUniqueViewersDaily>
<ValidatedUniqueViewersNew>7340320</ValidatedUniqueViewersNew>
<ViewableImpressions>33450829</ViewableImpressions>
<ViewableImpressionsDaily>5421</ViewableImpressionsDaily>
<ViewableUniverseImpressions>63098947</ViewableUniverseImpressions>
<ViewableUniverseImpressionsDaily>4512</ViewableUniverseImpressionsDaily>
<InGeoTotalDigitalAverageFrequency>2.3</InGeoTotalDigitalAverageFrequency>
<InGeoTotalDigitalAverageFrequencyCumulative>2.3</InGeoTotalDigitalAverageFrequencyCumulative>
<InGeoTotalDigitalHumanImpressions>6325</InGeoTotalDigitalHumanImpressions>
<InGeoTotalDigitalHumanImpressionsCumulative>65478</InGeoTotalDigitalHumanImpressionsCumulative>
<InGeoTotalDigitalImpressions>2365</InGeoTotalDigitalImpressions>
<InGeoTotalDigitalImpressionsCumulative>6325</InGeoTotalDigitalImpressionsCumulative>
<InGeoTotalDigitalNonHumanImpressions>6545</InGeoTotalDigitalNonHumanImpressions>
<InGeoTotalDigitalNonHumanImpressionsCumulative>3214</InGeoTotalDigitalNonHumanImpressionsCumulative>
<InGeoTotalDigitalUniqueViewers>4125</InGeoTotalDigitalUniqueViewers>
<InGeoTotalDigitalUniqueViewersCumulative>632</InGeoTotalDigitalUniqueViewersCumulative>
<InTargetTotalDigitalAverageFrequency>1.2</InTargetTotalDigitalAverageFrequency>
<InTargetTotalDigitalAverageFrequencyCumulative>3.2</InTargetTotalDigitalAverageFrequencyCumulative>
<InTargetTotalDigitalImpressions>5412</InTargetTotalDigitalImpressions>
<InTargetTotalDigitalImpressionsCumulative>5214</InTargetTotalDigitalImpressionsCumulative>
<InTargetTotalDigitalUniqueViewers>5214</InTargetTotalDigitalUniqueViewers>
<InTargetTotalDigitalUniqueViewersCumulative>654</InTargetTotalDigitalUniqueViewersCumulative>
<InTargetTotalDigitalValidatedAverageFrequency>6325</InTargetTotalDigitalValidatedAverageFrequency>
<InTargetTotalDigitalValidatedAverageFrequencyCumulative>3.3</InTargetTotalDigitalValidatedAverageFrequencyCumulative>
<InTargetTotalDigitalValidatedImpressions>4125</InTargetTotalDigitalValidatedImpressions>
<InTargetTotalDigitalValidatedImpressionsCumulative>654</InTargetTotalDigitalValidatedImpressionsCumulative>
<InTargetTotalDigitalValidatedUniqueViewers>4521</InTargetTotalDigitalValidatedUniqueViewers>
<InTargetTotalDigitalValidatedUniqueViewersCumulative>852</InTargetTotalDigitalValidatedUniqueViewersCumulative>
<InTargetTotalDigitalViewableImpressions>6523</InTargetTotalDigitalViewableImpressions>
<PercentInGeoTotalDigitalImpressions>65.3</PercentInGeoTotalDigitalImpressions>
<PercentInGeoTotalDigitalNonHumanImpressions>78.3</PercentInGeoTotalDigitalNonHumanImpressions>
<PercentInTargetTotalDigitalImpressions>12.3</PercentInTargetTotalDigitalImpressions>
<PercentInTargetTotalDigitalImpressionsCumulative>35.3</PercentInTargetTotalDigitalImpressionsCumulative>
<PercentInTargetTotalDigitalPopulationReach>45.2</PercentInTargetTotalDigitalPopulationReach>
<PercentInTargetTotalDigitalUniqueViewers>56.3</PercentInTargetTotalDigitalUniqueViewers>
<PercentInTargetTotalDigitalValidatedImpressions>33.1</PercentInTargetTotalDigitalValidatedImpressions>
<PercentInTargetTotalDigitalValidatedImpressionsCumulative>32.3</PercentInTargetTotalDigitalValidatedImpressionsCumulative>
<PercentInTargetTotalDigitalValidatedPopulationReach>22.3</PercentInTargetTotalDigitalValidatedPopulationReach>
<PercentInTargetTotalDigitalValidatedUniqueViewers>63.3</PercentInTargetTotalDigitalValidatedUniqueViewers>
<PercentInTargetTotalDigitalValidatedUniqueViewersCumulative>3.3</PercentInTargetTotalDigitalValidatedUniqueViewersCumulative>
<PercentInTargetTotalDigitalViewableImpressions>12.3</PercentInTargetTotalDigitalViewableImpressions>
<PercentTotalDigitalBlockedImpressions>23.3</PercentTotalDigitalBlockedImpressions>
<PercentTotalDigitalHumanImpressions>2.3</PercentTotalDigitalHumanImpressions>
<PercentTotalDigitalImpressions>32.3</PercentTotalDigitalImpressions>
<PercentTotalDigitalPopulationReach>52.3</PercentTotalDigitalPopulationReach>
<PercentTotalDigitalValidatedImpressions>22</PercentTotalDigitalValidatedImpressions>
<PercentTotalDigitalValidatedPopulationReach>32.3</PercentTotalDigitalValidatedPopulationReach>
<PercentTotalDigitalViewableImpressions>55.3</PercentTotalDigitalViewableImpressions>
<TotalDigitalBlockedImpressions>6547</TotalDigitalBlockedImpressions>
<TotalDigitalGrp>2.3</TotalDigitalGrp>
<TotalDigitalGrpCumulative>1.1</TotalDigitalGrpCumulative>
<TotalDigitalHumanImpressions>523</TotalDigitalHumanImpressions>
<TotalDigitalImpressions>32145</TotalDigitalImpressions>
<TotalDigitalImpressionsCumulative>3214</TotalDigitalImpressionsCumulative>
<TotalDigitalTrp>2</TotalDigitalTrp>
<TotalDigitalTrpCumulative>0.5</TotalDigitalTrpCumulative>
<TotalDigitalValidatedAverageFrequency>2.2</TotalDigitalValidatedAverageFrequency>
<TotalDigitalValidatedAverageFrequencyCumulative>2.3</TotalDigitalValidatedAverageFrequencyCumulative>
<TotalDigitalValidatedGrp>123.3</TotalDigitalValidatedGrp>
<TotalDigitalValidatedGrpCumulative>1.2</TotalDigitalValidatedGrpCumulative>
<TotalDigitalValidatedImpressionUniverse>6521</TotalDigitalValidatedImpressionUniverse>
<TotalDigitalValidatedImpressions>4125</TotalDigitalValidatedImpressions>
<TotalDigitalValidatedImpressionsCumulative>652</TotalDigitalValidatedImpressionsCumulative>
<TotalDigitalValidatedTrp>1.1</TotalDigitalValidatedTrp>
<TotalDigitalValidatedTrpCumulative>2.1</TotalDigitalValidatedTrpCumulative>
<TotalDigitalValidatedUniqueViewers>6542</TotalDigitalValidatedUniqueViewers>
<TotalDigitalValidatedUniqueViewersCumulative>3254</TotalDigitalValidatedUniqueViewersCumulative>
<TotalDigitalViewableImpressionUniverse>46464</TotalDigitalViewableImpressionUniverse>
<TotalDigitalViewableImpressionUniverseCumulative>321</TotalDigitalViewableImpressionUniverseCumulative>
<TotalDigitalViewableImpressions>6413</TotalDigitalViewableImpressions>
<InGeoMobileAverageFrequency>2.3</InGeoMobileAverageFrequency>
<InGeoMobileAverageFrequencyCumulative>3.2</InGeoMobileAverageFrequencyCumulative>
<InGeoMobileHumanImpressions>65412</InGeoMobileHumanImpressions>
<InGeoMobileHumanImpressionsCumulative>865412</InGeoMobileHumanImpressionsCumulative>
<InGeoMobileImpressions>32145</InGeoMobileImpressions>
<InGeoMobileImpressionsCumulative>65412</InGeoMobileImpressionsCumulative>
<InGeoMobileNonHumanImpressions>3214</InGeoMobileNonHumanImpressions>
<InGeoMobileNonHumanImpressionsCumulative>65412</InGeoMobileNonHumanImpressionsCumulative>
<InGeoMobileUniqueViewers>5214</InGeoMobileUniqueViewers>
<InGeoMobileUniqueViewersCumulative>3621</InGeoMobileUniqueViewersCumulative>
<InTargetMobileAverageFrequency>3.3</InTargetMobileAverageFrequency>
<InTargetMobileAverageFrequencyCumulative>2.3</InTargetMobileAverageFrequencyCumulative>
<InTargetMobileImpressions>321</InTargetMobileImpressions>
<InTargetMobileImpressionsCumulative>1235</InTargetMobileImpressionsCumulative>
<InTargetMobileUniqueViewers>310</InTargetMobileUniqueViewers>
<InTargetMobileUniqueViewersCumulative>1100</InTargetMobileUniqueViewersCumulative>
<InTargetMobileValidatedAverageFrequency>1.2</InTargetMobileValidatedAverageFrequency>
<InTargetMobileValidatedAverageFrequencyCumulative>1.5</InTargetMobileValidatedAverageFrequencyCumulative>
<InTargetMobileValidatedImpressions>3214</InTargetMobileValidatedImpressions>
<InTargetMobileValidatedImpressionsCumulative>4123</InTargetMobileValidatedImpressionsCumulative>
<InTargetMobileValidatedUniqueViewers>2365</InTargetMobileValidatedUniqueViewers>
<InTargetMobileValidatedUniqueViewersCumulative>3256</InTargetMobileValidatedUniqueViewersCumulative>
<InTargetMobileViewableImpressions>654</InTargetMobileViewableImpressions>
<MobileBlockedImpressions>12345</MobileBlockedImpressions>
<MobileGrp>2.3</MobileGrp>
<MobileGrpCumulative>3.3</MobileGrpCumulative>
<MobileHumanImpressions>2136</MobileHumanImpressions>
<MobileImpressions>321</MobileImpressions>
<MobileImpressionsCumulative>1234</MobileImpressionsCumulative>
<MobileTrp>3.3</MobileTrp>
<MobileTrpCumulative>4.4</MobileTrpCumulative>
<MobileValidatedAverageFrequency>1.1</MobileValidatedAverageFrequency>
<MobileValidatedAverageFrequencyCumulative>1.6</MobileValidatedAverageFrequencyCumulative>
<MobileValidatedGrp>3.3</MobileValidatedGrp>
<MobileValidatedGrpCumulative>3.6</MobileValidatedGrpCumulative>
<MobileValidatedImpressionUniverse>65462</MobileValidatedImpressionUniverse>
<MobileValidatedImpressions>3214</MobileValidatedImpressions>
<MobileValidatedImpressionsCumulative>54123</MobileValidatedImpressionsCumulative>
<MobileValidatedTrp>2.2</MobileValidatedTrp>
<MobileValidatedTrpCumulative>3.3</MobileValidatedTrpCumulative>
<MobileValidatedUniqueViewers>45213</MobileValidatedUniqueViewers>
<MobileValidatedUniqueViewersCumulative>32145</MobileValidatedUniqueViewersCumulative>
<MobileViewableImpressionUniverse>3214</MobileViewableImpressionUniverse>
<MobileViewableImpressionUniverseCumulative>54123</MobileViewableImpressionUniverseCumulative>
<MobileViewableImpressions>65412</MobileViewableImpressions>
<PercentInGeoMobileHumanImpressions>36.3</PercentInGeoMobileHumanImpressions>
<PercentInGeoMobileImpressions>65.3</PercentInGeoMobileImpressions>
<PercentInGeoMobileNonHumanImpressions>65.3</PercentInGeoMobileNonHumanImpressions>
<PercentInGeoTotalDigitalHumanImpressions>35.3</PercentInGeoTotalDigitalHumanImpressions>
<PercentInTargetMobileImpressions>22.3</PercentInTargetMobileImpressions>
<PercentInTargetMobileImpressionsCumulative>32.3</PercentInTargetMobileImpressionsCumulative>
<PercentInTargetMobilePopulationReach>12.3</PercentInTargetMobilePopulationReach>
<PercentInTargetMobileUniqueViewers>32.6</PercentInTargetMobileUniqueViewers>
<PercentInTargetMobileValidatedImpressions>65.3</PercentInTargetMobileValidatedImpressions>
<PercentInTargetMobileValidatedImpressionsCumulative>12.3</PercentInTargetMobileValidatedImpressionsCumulative>
<PercentInTargetMobileValidatedPopulationReach>25.3</PercentInTargetMobileValidatedPopulationReach>
<PercentInTargetMobileValidatedUniqueViewers>2.3</PercentInTargetMobileValidatedUniqueViewers>
<PercentInTargetMobileViewableImpressions>32.3</PercentInTargetMobileViewableImpressions>
<PercentMobileBlockedImpressions>33.2</PercentMobileBlockedImpressions>
<PercentMobileHumanImpressions>36.6</PercentMobileHumanImpressions>
<PercentMobileImpressions>23.3</PercentMobileImpressions>
<PercentMobilePopulationReach>44.2</PercentMobilePopulationReach>
<PercentMobileValidatedImpressions>12.3</PercentMobileValidatedImpressions>
<PercentMobileValidatedPopulationReach>11</PercentMobileValidatedPopulationReach>
<PercentMobileViewableImpressions>31.2</PercentMobileViewableImpressions>
<TotalDigitalTargetEfficiency>92.34</TotalDigitalTargetEfficiency>
</KeyMetricsDetailData>
</DetailCollection>
<TotalDigitalTargetEfficiency>92.3</TotalDigitalTargetEfficiency>
</KeyMetricsData>
</Data>
<DataMethodology>v2.0</DataMethodology>
<DataThrough>2013-07-20 00:00:00</DataThrough>
<Input>
<EndPoint>/vCE/v2.0/Report/GetKeyMetrics.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientCampaigns>13718864:25964</ClientCampaigns>
<EndDate>05-31-2013</EndDate>
<IncludeMobile>false</IncludeMobile>
<StartDate>04-01-2013</StartDate>
<OnlyShowGroups>false</OnlyShowGroups>
<PopulationId>840</PopulationId>
<Targets>112,113,114,115,116;99</Targets>
<TimePeriod>None</TimePeriod>
<ViewByType>Total</ViewByType>
</Input>
<ModifiedAt>2013-07-20 00:00:00</ModifiedAt>
</GetKeyMetricsResponseOfKeyMetricsDataY4u5L7sl>
vCE/v2.0/Report/GetLocalMarket.{Format}
Available formats: json, xml
This endpoint returns local market data for the specified combination of Campaigns and Clients IDs.
Method: POST
Required Params
- StartDate (string) - Start date for the report; the Format (string) is mm-dd-yyyy
- EndDate (string) - End date for the report; the Format (string) is mm-dd-yyyy
- ClientCampaigns (string) - The combination of Clients and Campaigns IDs of the report.
- Client ID: A unique ID number assigned to comScore clients, e.g. 25964
- Campaign ID: The numeric identifier assigned to the campaign being trafficked, e.g. 12345 Format (string): ClientID:CampaignID e.g. 1000001:987654321
Optional Params
- GroupId (int) - Numeric value that signifies a group(s) that includes a Publisher, Placement or Creative, e.g. 534381
- IncludeMobile (Boolean) - Boolean value required when the campaigns were processed as mobile. (false by default)
* Example Request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetLocalMarket.{Format}?StartDate={StartDate}&EndDate={EndDate}&ClientCampaigns={ClientCampaigns}&GroupId={GroupId}&IncludeMobile={IncludeMobile}
Response
-
Input -
- GroupId (Int64 or null) -
- StartDate (string) -
- EndDate (string) -
- ClientCampaigns (string) -
- IncludeMobile (Boolean) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- Name (string) - Local city name/ DMA name
- Latitude (double) - The geographic coordinate that specifies the north-south position of a point
- Longitude (double) - The geographic coordinate that specifies the east-west position of a point
- PercentImpressions (double or null) - Percentage of total impressions collected within a specified date range
- PercentValidateImpressions (double or null) - Among the total viewable impression universe, the percentage that were JavaScript-tagged impressions that were at least 50% in view for 1+ second, not blocked, represented non-outlier activity,= and served to PCs in the selected geographic market
- InGeoPCHumanImpressions (double or null) - The average number of PC impressions served in the targeted country to Unique Viewers in the campaign during the reporting period.
- ValidatedInGeoPCHumanImpressions (double or null) - The number of In-Geo PC Human Impressions that were determined as being at least 50% in-view for at least 1+ second and not blocked. For ads delivered in cross-domain iframes, viewability is measured for Firefox, Internet Explorer, and Chrome and projected for Safari.
- ModifiedAt (string) -
- DataThrough (string) -
- DataMethodology (string) -
Sample response (json)
{
"Input": {
"GroupId": null,
"StartDate": "07-01-2013",
"EndDate": "07-31-2013",
"ClientCampaigns": "13241270:14906",
"IncludeMobile": false,
"EndPoint": "/vCE/v2.0/report/GetLocalMarket.json",
"Format": "json",
"Version": "v2.0"
},
"Data": [
{
"Name": "CHICAGO",
"Latitude": 41.768437,
"Longitude": -87.911744,
"PercentImpressions": 3.7286503148638697,
"PercentValidateImpressions": 0.0,
"InGeoPCHumanImpressions": 120542.0,
"ValidatedInGeoPCHumanImpressions": 0.0
},
{
"Name": "NEW YORK",
"Latitude": 40.897448,
"Longitude": -73.979852,
"PercentImpressions": 8.18722154339288,
"PercentValidateImpressions": 0.0,
"InGeoPCHumanImpressions": 264681.0,
"ValidatedInGeoPCHumanImpressions": 0.0
}
],
"ModifiedAt": "2013-07-20 00:00:00",
"DataThrough": null,
"DataMethodology": "v2.0"
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<GetLocalMarketResponse xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<LocalMarketData>
<InGeoPCHumanImpressions>120542</InGeoPCHumanImpressions>
<Latitude>41.768437</Latitude>
<Longitude>-87.911744</Longitude>
<Name>CHICAGO</Name>
<PercentImpressions>3.7286503148638697</PercentImpressions>
<PercentValidateImpressions>0</PercentValidateImpressions>
<ValidatedInGeoPCHumanImpressions>0</ValidatedInGeoPCHumanImpressions>
</LocalMarketData>
<LocalMarketData>
<InGeoPCHumanImpressions>264681</InGeoPCHumanImpressions>
<Latitude>40.897448</Latitude>
<Longitude>-73.979852</Longitude>
<Name>NEW YORK</Name>
<PercentImpressions>8.18722154339288</PercentImpressions>
<PercentValidateImpressions>0</PercentValidateImpressions>
<ValidatedInGeoPCHumanImpressions>0</ValidatedInGeoPCHumanImpressions>
</LocalMarketData>
</Data>
<DataMethodology>v2.0</DataMethodology>
<DataThrough i:nil="true" />
<Input>
<EndPoint>/vCE/v2.0/report/GetLocalMarket.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<ClientCampaigns>13241270:14906</ClientCampaigns>
<EndDate>07-31-2013</EndDate>
<IncludeMobile>false</IncludeMobile>
<StartDate>07-01-2013</StartDate>
<GroupId i:nil="true" />
</Input>
<ModifiedAt>2013-07-20 00:00:00</ModifiedAt>
</GetLocalMarketResponse>
vCE/v2.0/Report/GetStudies.{Format}
Available formats: json, xml
This endpoint, like the ListAll endpoint, returns all studies that are available to the current user but provides optional paging support via start and limit parameters.
Method: POST
Optional Params
- start (int) - The first number in the returned study range
- limit (int) - The last number in the returned study range
- includeV1 (Boolean) - To include 1.0 studies in data required you must include includeV1=true in the input request
* Example Request: https://adeffx-api.comscore.com/vCE/v2.0/Report/GetStudies.{Format}?start={start}&limit={limit}&IncludeV1={includeV1}
Response
A list of all studies available to the user
-
Input -
- IncludeV1 (Boolean or null) -
- Start (int or null) -
- Limit (int or null) -
- EndPoint (string) - /vCE/v2.0/report/{EndpointName}.{Format}
- Format (string) - JSON or XML
- Version (string) - v2.0
-
Data -
- TotalStudies (int) - Total number of returned studies
-
Studies (list of StudyInfo) -
- StudyId (int) - Unique identifier associated with the created study
- StudyName (string) - Reference name for study
- StartDate (string) - Start date for the report; the Format (string) is mm-dd-yyyy
- EndDate (string) - End date for the report; the Format (string) is mm-dd-yyyy
- DataThrough (string) - Represents a particular point in time for which a report is queried. This reflect the Report Start Date through the user defined End Date, based on GMT
- ModifiedAt (string) -
- PopulationId (int) - Numeric representation of the country from where impressions were collected
- PopulationName (string) - The name of the country from where impressions were collected
- DataMethodology (string) -
-
TargetTypes (list of StudyTargetInfo) -
- TargetName (string) - A target name ("Primary" or "Secondary")
-
TargetComponents (list of StudyTargetComponent) - List of demographic members that were selected for a target
- DemographicId (int) - Numeric representation of Demographic Name
- DemographicName (string) - Demographic category such as gender, age, etc
- DemographicMemberId (int) - Numeric representation of Demographic Member name
- DemographicMemberName (string) - Demographic sub-category e.g. Male 25-34
-
Groups (Groups) - Includes any combination of Publishers, Placements or Creatives
Important notes about Placement groups:- Publisher: A website or media outlet
- Placement: A value found on an ad server report that is unique to the location on a site where the advertising is running
- Creative (Creative): Includes any combination of Creative IDs
- Creative Sub Group (list of creative sub groups)
- Name (string)
- List (list of creative group info)
- Creative (Creative): Includes any combination of Creative IDs
Important notes about Creative groups:- Creative Format, e.g. skyscrapers, banners and buttons
- The creative rendering type, for example image, flash, rich media
- The creative size in dimensions of Height X Width, for example 728x90
-
Placement (Placement) - Includes any combination of Publisher, Placement or collection of Placement IDs
-
SubGroup (list of PlacementSubGroups) - Includes any combination of Placement IDs (unique integer id)
- Name (string) -
-
List (list of PlacementGroupInfo) -
- PlacementGroupId (int) - The unique integer id for this placement group
- Name (string) -
-
SubGroup (list of PlacementSubGroups) - Includes any combination of Placement IDs (unique integer id)
-
Creative (Creative) - Includes any combination of Creative IDs
-
SubGroup (list of CreativeSubGroups) - Includes any combination of Creatives IDs (unique integer id)
- Name (string) -
-
List (list of CreativeGroupInfo) -
- CreativeGroupId (int) - The unique integer id for this creative group
- Name (string) -
-
SubGroup (list of CreativeSubGroups) - Includes any combination of Creatives IDs (unique integer id)
-
Campaigns (list of CampaignIds) - The combination of Clients and Campaigns IDs of the report.
- ClientId (string) - A unique ID number assigned to comScore clients, e.g. 25964
- CampaignId (string) - The numeric identifier assigned to the campaign being trafficked, e.g. 12345 Format (string): ClientID:CampaignID e.g. 1000001:987654321
- IncludeMobile (Boolean) -
Sample response (json)
{
"Input": {
"IncludeV1": null,
"Start": 1,
"Limit": 2,
"EndPoint": "/vCE/v2.0/Report/GetStudies.json",
"Format": "json",
"Version": "v2.0"
},
"Data": {
"TotalStudies": 0,
"Studies": [
{
"StudyId": 32555,
"StudyName": "vCE2.0 Demo",
"StartDate": "2013-04-01",
"EndDate": "2013-05-31",
"DataThrough": "2013-05-31",
"ModifiedAt": "2013-05-31 00:00:00",
"PopulationId": 840,
"PopulationName": "United States",
"DataMethodology": "v2.0",
"TargetTypes": [
{
"TargetName": "Primary",
"TargetComponents": [
{
"DemographicId": 2,
"DemographicName": "Males - Age",
"DemographicMemberId": 102,
"DemographicMemberName": "Males 35-44"
}
]
},
{
"TargetName": "Secondary",
"TargetComponents": [
{
"DemographicId": 2,
"DemographicName": "Males - Age",
"DemographicMemberId": 102,
"DemographicMemberName": "Males 35-44"
}
]
}
],
"Groups": {
"Placement": {
"SubGroup": [
{
"Name": "Publishers",
"List": [
{
"PlacementGroupId": 595876,
"Name": "About US"
},
{
"PlacementGroupId": 537558,
"Name": "Demand Media"
}
]
}
]
},
"Creative": null
},
"Campaigns": [
{
"ClientId": "13718864",
"CampaignId": "25964"
}
],
"IncludeMobile": false
}
]
}
}
Sample response (xml)
<?xml version="1.0" encoding="utf-8"?>
<StudiesResponse xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://schemas.datacontract.org/2004/07/Comscore.AdEffx.CE.Reports.RestApi.Domain.Services.ResponsesV2">
<Data>
<Studies>
<StudyInfo>
<Campaigns>
<CampaignIds>
<CampaignId>25964</CampaignId>
<ClientId>13718864</ClientId>
</CampaignIds>
</Campaigns>
<DataMethodology>v2.0</DataMethodology>
<DataThrough>2013-05-31</DataThrough>
<EndDate>2013-05-31</EndDate>
<Groups>
<Creative i:nil="true" />
<Placement>
<SubGroup>
<PlacementSubGroups>
<List>
<PlacementGroupInfo>
<Name>About US</Name>
<PlacementGroupId>595876</PlacementGroupId>
</PlacementGroupInfo>
<PlacementGroupInfo>
<Name>Demand Media</Name>
<PlacementGroupId>537558</PlacementGroupId>
</PlacementGroupInfo>
</List>
<Name>Publishers</Name>
</PlacementSubGroups>
</SubGroup>
</Placement>
</Groups>
<IncludeMobile>false</IncludeMobile>
<ModifiedAt>2013-05-31 00:00:00</ModifiedAt>
<PopulationId>840</PopulationId>
<PopulationName>United States</PopulationName>
<StartDate>2013-04-01</StartDate>
<StudyId>32555</StudyId>
<StudyName>vCE2.0 Demo</StudyName>
<TargetTypes>
<StudyTargetInfo>
<TargetComponents>
<StudyTargetComponent>
<DemographicId>2</DemographicId>
<DemographicMemberId>102</DemographicMemberId>
<DemographicMemberName>Males 35-44</DemographicMemberName>
<DemographicName>Males - Age</DemographicName>
</StudyTargetComponent>
</TargetComponents>
<TargetName>Primary</TargetName>
</StudyTargetInfo>
<StudyTargetInfo>
<TargetComponents>
<StudyTargetComponent>
<DemographicId>2</DemographicId>
<DemographicMemberId>102</DemographicMemberId>
<DemographicMemberName>Males 35-44</DemographicMemberName>
<DemographicName>Males - Age</DemographicName>
</StudyTargetComponent>
</TargetComponents>
<TargetName>Secondary</TargetName>
</StudyTargetInfo>
</TargetTypes>
</StudyInfo>
</Studies>
<TotalStudies>0</TotalStudies>
</Data>
<Input>
<EndPoint>/vCE/v2.0/Report/GetStudies.xml</EndPoint>
<Format>json</Format>
<Version>v2.0</Version>
<Limit>2</Limit>
<Start>1</Start>
<IncludeV1 i:nil="true" />
</Input>
</StudiesResponse>